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Marketing

Latest News

Airbnb’s Discrimination Issues Not Going Away

VRM Intel Staff -
Airbnb has been all over the news lately, but this time not because of their high valuations, disruptive platform, uninhibited ability to raise capital,...
Marketing

5 Ways to Leverage Service Fees to Drive Direct Bookings for Vacation Rentals

VRM Intel Staff -
Airbnb established the service fee model as a way to monetize their marketplace in 2011. Using this pricing model, Airbnb charged vacation rental "hosts"...
Latest News

Study: Direct Bookings are 9% More Profitable for Hotel Sector

VRM Intel Staff -
OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct. Following the...
Latest News

HomeAway Takeaways from Expedia’s Q1 Report and Earnings Call

VRM Intel Staff -
The changes at HomeAway since Expedia’s acquisition of the company have caused significant buzz in the vacation rental industry. With changes in the subscription...
Latest News

Owners and Managers Report Drop-off in HomeAway Bookings and Inquiries

VRM Intel Staff -
"I have seen a 75% drop in page views over last year." "I have a calendar that is WIDE OPEN. for the first time ever." "Has...
Marketing

Is Airbnb a threat to Expedia and Priceline?

VRM Intel Staff -
Cowen & Co. analysts Kevin Kopelman and James Sullivan offered up a massive note summarizing findings from a survey of 1,400 travelers, which suggest...
OTAs

Marriott And Hilton Fight Back Against Priceline And Expedia

VRM Intel Staff -
Summary Higher commissions charged by Priceline and other OTAs have been a grudging point for hotel chains since the beginning. Hotel chains like Marriott and Hilton...
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Marketing

HomeAway Didn’t Get A Google Penalty, SEO Drop is Self-inflicted

VRM Intel Staff -
BY CONRAD O'CONNELL, Digital Marketing Director at InterCoastal Net Designs (ICND) --Chatter recently came my way both from a few clients and on Twitter from Matt...
Latest News

Expedia on Homeway traveler fee: “We like what we see.”

VRM Intel Staff -
In yesterday's meeting with investors, Expedia took time to provide an update on activities related to their recent purchase of HomeAway. Expedia CFO Mark Okerstrom described...
Latest News

TripAdvisor stocks jump on acquisition rumors

VRM Intel Staff -
Buyout rumors making the rounds with traders have helped TripAdvisor log major gains over the last few days (+10%). Priceline has been mentioned as a...
Marketing

Brand Marketing

VRM Intel Staff -
First of all, I’m not talking about your logo. Let’s get that out of the way up front. Your logo is simply an icon...
Latest News

HomeAway CEO Addresses Traveler Fee Concerns

VRM Intel Staff -
HomeAway posted an open letter to property managers and homeowners yesterday addressing the addition of traveler fees for bookings on the site. In November, HomeAway...
Latest News

Resolutions 2016: A New Year, A New You, A New Approach to Your Business

VRM Intel Staff -
By: Ben Edwards, Weatherby Consulting Every year millions of people make New Year resolutions in a positive effort to impact their health, personal relationships or...
Marketing

Online Marketing Components You Should Re-evaluate Each Year

VRM Intel Staff -
By: Andrew Vick On a personal level, the New Year often brings resolutions and promises to change, get better, do more of certain things like...
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Marketing

Converting Web Traffic Into Results for Your Property Management Company

VRM Intel Staff -
By: Carlos Corzo, CEO, Streamline Vacation Rental Software Over the last 20 years, human communication has undergone drastic changes. The explosion of the Internet has...
Latest News

Snapshot of NYSE and NASDAQ Companies in the Vacation Rental Industry: EXPE, PCLN, TRIP and WYN

VRM Intel Staff -
As volatility continues to affect U.S. markets, stocks swing on turbulent oil prices, concern over global growth hit banks, and tech stocks continue to...
Latest News

Working With Your CVB/DMO: A Partnership With Benefits

VRM Intel Staff -
By Gary Ellis, Compass Media -- The goal of a Destination Marketing Organization (DMO) or a Convention and Visitors Bureau (CVB) is to increase...
Latest News

Third Party Distribution Channels: The Changing Landscape of Third Party Booking Channels

VRM Intel Staff -
Love them or hate them, third party distribution channels have fundamentally changed the way consumers shop for vacation rentals and the way property managers...
Latest News

From Small Beginnings…Developing an Owner Acquisition Strategy

VRM Intel Staff -
Growing a small property management company in a crowded market can be tough. There’s competition from other agencies as well as the ease in...
Latest News

Mobile Visits for Vacation Rentals Are On the Rise

VRM Intel Staff -
By Vanessa Humes, ICND -- You’re probably tired of hearing about everything going mobile. It’s all you’ve heard about since responsive web design came on the scene...
Education

Train Your Reservations Team To Use A “Conversational” Vs. “Transactional” Sales Approach

VRM Intel Staff -
When it comes to information, the balance of power has shifted to the caller’s side of the equation. In the not so distant past,...
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Latest News

Is Your Website Mobile Friendly?

VRM Intel Staff -
The Importance of Responsive Design In April 2015 Google introduced the mobile-friendly update to their algorithm. This update meant that a website’s mobile friendliness would...
Education

They’re Sexy and They Know It: Don’t Marry the Wrong One

VRM Intel Staff -
What to Look Out For When Choosing a Channel Manager for Vacation Rentals “But why do I even need a channel manager?” you ask. Welcome to...
Latest News

TripAdvisor lowers manager fees and adds traveler fee

VRM Intel Staff -
Today TripAdvisor implements a new fee structure for vacation rental managers bringing parity to their pricing model for vacation rental listings. Yesterday, TripAdvisor sent an...
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