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Marketing

Marketing

From Lone Rangers to a Thriving Collective: The Evolution of Revenue Management in STRs

Emily Pattillo -
Five years ago, “revenue management” in short-term rentals was barely a phrase. Today, it’s one of the most dynamic, fast-moving functions in hospitality —...
News

PriceLabs To Unveil AI Tools At VRMA Las Vegas To Unlock Hidden Revenue

Pricelabs -
CHICAGO, 9 October 2025 — PriceLabs, the revenue management software solution for short-term rentals (STR), will unveil two groundbreaking new products at this year’s VRMA...
Marketing

The Science of Why Tourists Don’t Care About Your Slogan

Jenn Barbee -
(And why the ones that work are chemically engineered, not cleverly worded.) Let’s start with the uncomfortable truth: Tourists don’t care about your slogan because...
Marketing

Congratulations on Your Throw Pillows (Now Let’s Build a Brand)

Jenn Barbee -
You’ve nailed the aesthetic. Your photos look great. Your linens are crisp. You’ve got a charming local coffee setup that says, “I care.” But here’s...
Marketing

Marketing Messaging That Actually Converts Vacation Rental Homeowners

Conrad O'Connell -
You've probably heard it before: some vacation rental manager claiming to be "the best in the city" or promising "guaranteed best revenue," which sounds...
Podcasts

How Visual Storytelling Builds Stronger Vacation Rental Brands with Marissa Galle of Click Media

Alex and Annie Show -
In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content...
Marketing

The Future of Short-Term Rentals & What Hosts Need to Know

VRM Intel Staff -
The short-term rental industry stands at a pivotal moment. While explosive growth promises unprecedented opportunities—with the market racing toward an $8.9 billion valuation by...
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Marketing

Beyond Logos: Why Brand Strategy Comes Before Visual Design

Amber Hurdle -
Your brand is an energy. It’s an experience. It's the emotional connection people feel when they interact with you or your business. And if...
Featured

Registration Now Open for the 2025 DARM Conference: It’s About DARM Time!

Rebecca Chapman -
MIRAMAR BEACH, Fla. — Registration is now open for the 2025 Data and Revenue Management (DARM) Conference, taking place December 1–3, 2025 at the...
Podcasts

The Danger of OTA Dependence: Building a Strong Direct Booking Strategy with Mark Simpson of Boostly

Alex and Annie Show -
When Airbnb changes its policies, the ripple effect can shake operators everywhere. For many, the problem is deeper than one policy update. Relying too...
Revenue Management

Wheelhouse’s Guide to “Active Revenue Management”

Wheehouse -
Introduction Whether you're a seasoned Revenue Manager of 10 years or someone recently taking on the role for your team, everyone can benefit from implementing...
Business

Recession-Proofing Your Vacation Rental Business

Sarah DuPre -
The short-term rental (STR) industry has shown incredible resilience over the past couple of years. Even since the beginning of this year, we have...
Marketing

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean Beckham -
This Fastest-Growing Trip Length Category Can Increase Your Occupancy  “Longer stays are on the rise. In fact, bookings that meet or exceed 28 days is...
Marketing

Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals

Paris Achen -
While election season is upon many local communities across the country, polls are not the only place where vacation rental operators are changing policies...
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Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

All About the Data: Predictive Indicators with Jason Sprenkle

Rebecca Lombardo -
With all eyes on the economy and pockets of the U.S. seeing dips in rental bookings, Tuesday morning’s session at this year's Vacation Rental...
Business

Blue Star Acquires Majority Stake in TravelNet Solutions

Amy Hinote -
Blue Star Innovation Partners has acquired a majority stake in TravelNet Solutions (TNS), one of the largest software providers in the vacation rental industry....
Latest News

Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?

Ren Hinote -
Since the late seventies our family has opted for vacation rental homes over hotels. We are well into the fourth generation of vacation rental...
Latest News

Vacasa (VCSA) Stock Falls as Lock-up Period Expires

Amy Hinote -
Since Monday, Vacasa (NASDAQ: VCSA) stock has fallen over 30 percent as trading volume increased and lock-up restrictions expired. The stock had a trading...
Business

5 Steps to Clean Up and Organize Your Vacation Rental Website

Marshall Morrow -
Vacation rental managers have a lot on their plates. Outdated website content and overall “website cleanliness” is often something VRMs know they need to...
Business

Moneyball for Vacation Rental Managers

Brooke Pfautz -
Examining how VRM’s can get the most return for their investment in growth   Warning. Spoilers ahead. In 2001, Billy Beane, the GM of the Oakland Athletics...
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Latest News

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Business

Why, When, and How to Upgrade Your Hospitality Software

Michelle Marquis -
To manage big change, answer the critical questions A while back, a prospective TravelNet Solutions client remarked that he would rather “take out his liver...
Latest News

Stays Group and Touch Stay Announce Partnership that Strengthens The Vacation Rental Travel Ecosystem

Vince Perez -
Delivering guest centric tools that lead to more direct bookings is a win-win for the vacation rental traveler and the dedicated hosts who serve...
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