Thursday, December 4, 2025
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AUTHOR NAME

Melanie Brown

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Melanie Brown is the Director of Data and Analytics at Key Data, the leading analytics and benchmarking company for the vacation rental industry. Melanie is a relative newcomer to the vacation rental industry but has a strong background in data-driven decision making. She is excited to help property managers and destinations around the world better understand their data. Melanie lives in Atlanta, Georgia, and enjoys exercising, hiking, and cooking.
https://keydatadashboard.com
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News

2026 Vacation Rental Industry Outlook: Staffing and Revenue Pressures Are Top Concerns

Melanie Brown -
As the short-term rental industry looks ahead to 2026, new research from Key Data reveals that property managers are entering the year with a...
Business

2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos

Melanie Brown -
The past few years have been extremely tumultuous for ski destinations in the Western United States. COVID-19 regulations, changing traveler trends, and dependence on...
Business

2021 Summer Review: Leisure Vacation Rentals Surpass Expectations

Melanie Brown -
For many US vacation rental homeowners and managers, the 2021 summer season was likely the most profitable they have ever experienced. Although 2020’s summer...
Business

New Vacation Rental Data Standards in a Post-Pandemic World

Melanie Brown -
Experts in many fields, from economics to health care, have referred to COVID-19 as an accelerator that escalated shifts in societal behavior. The pandemic...
COVID-19

Timing is Everything: The Impact of Seasonality on COVID Recovery for Southeast Destinations

Melanie Brown -
It’s easy to make blanket statements about vacation rental performance. Throughout this year, we’ve heard many of them: “Vacation rentals are doing well.” “Beach...
Marketing

Data-Driven Customer Segmentation

Melanie Brown -
Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...

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