For the past 24 months we have weathered endless policy changes, deceptive practices and poor performance by what continues to be an adversarial relationship with the big listing sites. The latest salvo came a few days ago with VRBO’s major announcement to no longer allow you to have external links to your site. Despite what you read in some media, our brands continue to perform amid this continued chaos. Some realities are coming into play:
The big sites continue in their attempts to strip away your brand in order to control as much supply as possible. Hiding your property names and mandating OLB are just some of the recent actions that are forcing change in our industry. Here is the latest example:
Owners and Managers are getting wiser by pulling back on valuable inventory and investing in themselves by diversifying their inventory across different mediums and regional opportunities. As a countermeasure, VRBO is now looking to disaggregate us from our owners by pointing them to “select” property management vendors. This represents the biggest threat to our industry. Imagine, if you are operating on HomeAway software….you are pinned in while they recommend your owners to competitors. Read more
Vince Perez expertise spans across multiple disciplines in the hospitality and technology fields. Prior to his successful technology ventures, Vince was a respected executive in the hospitality industry serving in Senior Executive Leadership roles in Operations, Sales and Marketing for premier companies, including Japan Airlines, Nikko Hotels and Hyatt Corporation. Vince is a partner with Beach House Rentals, a thriving vacation rental management company located on the California Coast.
Vince is also the founder of Fetch My Guest (www.fetchmyguest.com), the only autonomous marketing automation platform that gives independent vacation rental professionals complete control of their brand, marketing and guest life cycle resulting in more direct bookings. Fetch My Guest is the underlying technology that powers the Stays Group, the largest network of independent vacation rental brands in North America that is driving the #bookdirect revolution. The members only cooperative marketplace delivers on the promise of transparency, quality and the trust our members have earned over the many years in their respective communities.
Vince is a regular contributor to VRMIntel and Short Term Rentalz publications. Vince has also been featured on “Sarah and T” and Cottage Blogger podcasts. Vince is also a regular speaker at industry events including; Vacation Rental World Summits, VRMIntel Live, Northwest Vacation Rental Professionals, VRMA events and the Book Direct Show.
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