VRM Intel and the Vacation Rental Women’s Summit are presenting a supplemental professional development series in partnership with author and speaker Amber Hurdle titled, Growing as a Thought Leader. These 30-minute classes will be held live on three consecutive Tuesdays (October 13, 20, and 27), at 2:00 pm ET / 11:00 am PT, and they are free to attend.
Oct 13 — Why YOUR Thoughts Are Needed in the Vacation Rental Industry: A Woman’s Guide to Thought Leadership
- How to position yourself as the expert you are (No, really! You are!)
- Why more women need to step into their authority
- Discover ways you can fit in personal branding activities without stressing your already-full days.
Oct. 20 — How to Thrive in Change: Leading Through Dynamic Market Conditions
- Learn the stages of The Change Cycle®.
- Discover where you are in the cycle, where your team members are in the cycle, and what that means for the strength of your business.
- Learn ways to increase your agility and flexibility to set you up for success (and sanity).
Oct. 27 — Create Content Fast! The Quick and Easy Formula to Create Articles, Blog Posts, Social Media Posts and More
- Learn the processes the professionals use to produce months of content in a single day.
- Find the time to invest in your thought leadership without stressing your other obligations.
- Become known as an expert by carefully curating a body of work that supports your expertise.
Formerly with Marriott, Amber Hurdle helps leaders confidently define and position their value so they can maximize their influence, focus and results. As a dynamic professional speaker and CEO of Amber Hurdle Consulting, a multi-award-winning talent optimization firm, she pioneers using both science and marketing principles to strengthen brands and leaders from the inside out. Amber personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse businesswoman, having worked with international celebrities, executives and Fortune 100 companies alike.
Why we’re hosting this series
Over the last five years of hosting industry events and publishing industry news and content via VRM Intel, we found that women in the vacation rental industry are less enthusiastic than their male colleagues about speaking, writing and sharing their knowledge. So we reached out to find out why and collected some interesting responses and insight.
Being “too busy” topped the list of reasons why women in our industry were hesitant to volunteer their time to prepare presentations or write articles. Other reasons were not feeling like a true expert, not wanting to be perceived as self-promoting, feeling unsure of writing ability, and wanting to be asked. In addition, several women said they would be more comfortable being interviewed or being on a panel rather than present a class or session or write an article. So we reached out to professional speaker, talent optimization certified consultant, author, and podcast host, Amber Hurdle, to put together a 3-week series for women in our industry about the benefits of growing as a thought leader, time management, change management, and how to create content quickly and authentically.
Currently, no university offers a degree in vacation rental hospitality. None of us got straight A’s in vacation rental management courses because there weren’t any, and there are still very few best practices that can be applied across destinations and types of accommodation. As a result, we have to rely on what we’ve learned from our own experiences and from each other to improve, grow, and adapt to the onslaught of industry changes. This need we have as an industry to learn from each other is why we reached out to Amber Hurdle to provide this professional development series.
With VRM Intel Magazine, VRMintel.com, and SecondHomeHQ.com, and our events, we have outlets for women in the industry to start sharing their experiences, show others how to avoid pitfalls, and provide information and insights that can help others improve their businesses and services.