Friday, December 5, 2025
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Vacation rentals

Steve Trover Discusses Closing All Star Vacation Homes and the Hard Lessons He Learned Along the Way

We live in an inauthentic world of PR spin, and the vacation rental industry is no exception. We brag about successes and hide failures....

Re-Recruiting Marketing Strategies for Owner Retention

It costs, on average, seven times more to sign a new customer than it does to retain one, and this stat rings true for...

Trip Consideration: Facebook’s New Advertising Feature

Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once targeted potential customers based on audience demographics,...

Steps to Consider When Preparing Your Vacation Rental Business for Sale

If you are seriously considering selling your vacation rental business and you want to garner maximum value, there are several steps you should take...

Handing Over Key to the Rockies: What it was Like Selling Our Vacation Rental Business

Mike and Julie Magliocchetti tell the story about the recent sale of their business, Key to the Rockies, to Vacasa. Mike: It all started when...

Unbundling the Property Manager

Property managers (PMs) traditionally provide a wide range of activities, including design and listing preparation, competitive benchmarking, pricing advice, marketing, distribution, guest screening and...

Millennials and Technology

How VRMs Can Embrace Change and Ride Both to Success Millennials, people between the ages of 18 and 34, are currently America’s largest generation, numbering...
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Customer Loyalty Versus Customer Trust

Building a Relationship Through Social Branding Brand loyalty rarely exists in today’s culture. In the vacation rental industry, we see people changing where they stay...

10 Tips for Successful Distribution

Nearly 70 percent of all reservations are driven by online channels, an incredible statistic from Phocuswright. From what we’ve seen, this change in user...

Helping Guests Survive Vacation Brain

“I can’t get in. The door won’t unlock.” “Did you turn the deadbolt after entering your code?” “No…I have to turn the deadbolt?” <Head slap> And another documented...

Average Noise Levels Compared in Short-Term Rentals and Long-Term Occupied Homes

When Henry Ford’s Model T rolled off the assembly line in 1908, the existing rules of the road were instantly rendered inadequate. In the...

Bluetent acquires Visual Data Systems

Today Bluetent, the vacation rental industry’s largest provider of website development and online marketing services, announced it has acquired Visual Data Systems (VDS) for an...

Real Estate and Vacation Rentals Relationship Status: “It’s Complicated”

Vacation rentals and real estate are two massive industries worth billions that have long existed parallel to one another. The juxtaposition of the two...

Great Experiences Begin with Genuine Connections

Great experiences are the cornerstone to driving new and repeat guests. Creating memories are what a vacation is all about. Because not all guests...
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Anatomy of a Vacation Rental Owner Newsletter

In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that for every $1 spent on email marketing, companies...

Vacation Rental Listing Site Launches Crowdfunding Campaign Ahead of ICO

This week vacation rental listing site Vacayrx launched a crowdfunding campaign and plans to use the funds to promote an initial coin offering (ICO) later this...

Avoid Regional Economic Collapse: Join An Association

Recently, my team and I attended the United States Conference of Mayors meeting in Boston where we heard time and time again that mayors...

Vacation Rental Mattress Rotation: What You Should Know

Rest and sleep are one of the indispensable activities in people’s lives. As such, having a nice and comfortable place to wind down and...

Preventive Maintenance for Vacation Rental Homes

The reactive maintenance approach, or “If it ain’t broke, don’t fix it,” is expensive and inefficient. Vacation rental property managers wind up spending more...

The Rise of Brands in the Vacation Rental Industry

Branding, they say, is everything. If you’re starting a company, one of the first things you’ll hear is that you need a strong brand. People...

Booking.com VP Olivier Grémillon on Fees, Market Growth, and Future

Booking Holdings-owned Booking.com has been fascinating to watch as it has emerged as a leader in vacation rentals over the last four years. The...
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A Case for Vacation Rental Advocacy: The direct impact of local regulations

It wasn’t his story that shook me. It was the way he fought back the tears. On any given night, the US government and public...

Baltimore Considers Hotel Tax and Other Regulations for Short-Term Rentals

The Baltimore City Council is considering a bill to impose the hotel tax of 9.5 percent on short-term rentals and require hosts to license...

HomeAway’s Jeff Hurst Discusses Industry Growth, Technology, and HomeAway’s Business Model

HomeAway remains the undeniable leader in delivering third-party revenue for core vacation markets in the United States. Expedia’s purchase of the company in late...

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