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Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Marketing

Next Level Revenue Management from Red Awning’s Heather Richer

Heather Richer -
A Hotel Veteran’s Perspective             After working in the boutique hotel world for over 15 years with a specific focus on revenue management and distribution, I...

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