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Marketing and Technology

AI

The Future of Ad Tracking: Why Clean Data and Server-Side Infrastructure Matter Now

VRM Intel Staff -
At DARM 2025, Jeff Sauer, Co-founder, Measure U, delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still understand...
Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Business

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

Wendell Lansford -
What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...

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