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Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...