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Jennifer Perez

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4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Sponsor News

Staying Focused in the Off-Season: Digital Marketing Strategies that Will Bring More Bookings for Less Spend

Bluetent Staff -
The vacation rental industry’s record-setting summer has come to a close, and 2021's fall “off-season” promises to be just as unprecedented–and likely more unpredictable–as...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
Marketing

The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

Jennifer Perez -
Ned Lucks, chief technology officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the...
Marketing

What the Data Shows: Crafting digital strategies for COVID-19 and beyond

Jennifer Perez -
For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant portion of their income. Proven digital marketing...
News

Guest-Centric Digital Strategies for 2019

Jennifer Perez -
Spring is a time for renewal, and there’s no better time to freshen up your digital strategy. Tom Kenyon, Vice President of Product at...
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