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Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

Abandoned Bookings: Are PMs Losing Potential Customers during the Checkout Process?

Paul Hanak -
Cart abandonment. Such an ominous term. No company can really and truly get in the mind of consumers during their shopping experience. Amazon isn’t...
Sponsor News

New payment option helps guests pay for their vacation rentals over time

Ascent Processing Staff -
A Win-Win for VRMs and Modern Travelers Vacation costs can burden guests’ finances, regardless of their budgets. Paying up front for accommodations and transportation can...
Marketing

Girl, Fix Your Website

Vanessa Humes -
Like thousands of ladies across the world, I thoroughly enjoyed Rachel Hollis’s book, Girl, Wash Your Face. If you’ve never read the book, it...
News

HomeAway Software Trends Report Reveals What Vacation Rental Managers Need to Know in 2019

Amy Hinote -
Over the past two years, the vacation rental industry has continued to evolve rapidly. HomeAway Software recently published its 2019 US Vacation Rental Trends...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
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News

Ascent Processing Inc. Launches Vacation Loan Product: ASCENTpay powered by Uplift

VRM Intel Staff -
Ascent Processing Inc., the 22-year leader in vacation rental/lodging payment processing in North America, today announced the official release of their consumer travel loan...
Education

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions

Alexa Nota -
Although the Second Annual #BookDirect Guest Education Day is winding to a close, vacation rental managers, homeowners, and industry influencers are keeping the discussion...
Marketing

Trip Consideration: Facebook’s New Advertising Feature

Lela Newell -
Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once targeted potential customers based on audience demographics,...
Marketing

Customer Loyalty Versus Customer Trust

David Thompson -
Building a Relationship Through Social Branding Brand loyalty rarely exists in today’s culture. In the vacation rental industry, we see people changing where they stay...
Marketing

Build Your Brand with Marketing and Retargeting

David Thompson -
In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these latter three, however, the remarketing and retargeting...
Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...