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Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

Inhabit IQ Appoints New Leader for Digital Marketing Services Group

Inhabit IQ -
Dawn Yeskulsky to expand services and build on the company’s legacy of customer-focused results. Inhabit IQ®, a unique collective of tech-forward products serving the residential,...
Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Sponsor News

Staying Focused in the Off-Season: Digital Marketing Strategies that Will Bring More Bookings for Less Spend

Bluetent Staff -
The vacation rental industry’s record-setting summer has come to a close, and 2021's fall “off-season” promises to be just as unprecedented–and likely more unpredictable–as...
Business

OTAs: The End of Property Management as We Know It

Alex Nigg -
  A $70 Billion Difference  A manager at one of the three big global listing platforms recently told me, “There is no doubt that rent-by-owner has...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
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Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Business

Piecing Together Technology Systems to Execute Revenue Management Strategies

Emily Pattillo -
In business and life in general, they say to avoid extremes. Make a solid plan, make corrective adjustments, but stay the course and “fly...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...