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Industry News for Vacation Rental Managers

2014 Vacation Rental Management Mobile App Survey Results Are In

2014 Vacation Rental Management Mobile App Survey Results Are In
mm
VRM Intel Staff
February 7, 2014

In January, VRM Intel surveyed vacation rental mangers about their company’s mobile app usage. 63% of the property managers surveyed had implemented a mobile app for their vacation rental business.

Related: Dwellable’s Vacation Rental Survey: Does Mobile Matter?

 

Do you use a mobile app textDo you use a mobile app

 

The survey also asked vacation rental management companies about the benefits of using a mobile app. The most prevalent advantage for property managers is having a way to share area information (67%), followed by Customer Support and Confirmations (50%).

 

Mobile App Study

Mobile App Research

Benefits of using a moible app for vacation rental managers

 

None (0%) of the respondents said they were using the app for upselling, adding additional room nights, rebooking guests for future stays, or selling ad space to destination partners.

Which begs the question, “Does an app make you money?” 43% still said yes.

Does a Mobile App increase revenue

Does a Mobile App increase revenue results

What is difficult about using a mobile app

Difficulty with Mobile App Difficulty with Mobile App responses

 

 


The survey results are based on 79 responses from vacation rental managers.

 

By Amy Hinote

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Industry News for Vacation Rental Managers
February 7, 2014
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VRM Intel Staff

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