• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Rent Responsibly STR Association Management Services Feature Image
      Rent Responsibly Launches A La Carte Support Services for Vacation Rental Alliances
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Tech
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • OTAs
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
  • Customer Service
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Sponsor News

Key Data Acquires Pre-Market Startup Demand IQ to Add Demand Data to its Booking Data

Key Data Acquires Pre-Market Startup Demand IQ to Add Demand Data to its Booking Data
mm
Amy Hinote
March 12, 2021

Key Data has acquired DemandIQ, a technology product designed to capture real-time, forward-looking traveler demand data. Demand IQ was founded in 2020 by Amber Carpenter and Joe Scurto. 

For Key Data, combining demand data and booking data sets creates the potential for some fascinating and actionable data that was previously unavailable for hospitality providers.

Historically, the market has had to rely on forward-looking booking data to reflect traveler demand. Booking data sets tell the picture of the captured demand but fail to tell the entire story, ignoring the demand that wasn’t captured and the market level demand that never made it to an individual lodging provider. Combining these two companies’ data sets changes that, providing powerful new insights.

According to Jason Sprenkle, CEO of Key Data, “Over the coming weeks, we’ll be fine-tuning the platform and enhancing the integration between these two data sets. Amber and her team built something really special in DemandIQ, and we couldn’t be more excited about what the product can do for our industry as it is. But where we get blown away is when we begin to see the potential for what these products can do together.”

Carpenter has been building the DemandIQ platform for these last eighteen months. “Selling to Key Data is an exciting and natural next step in the journey to bring demand data and booking data together to create the industry’s first full view of unconstrained demand, market share, and conversion data,” Carpenter said. “Being part of Key Data will expedite execution on the roadmap and help scale the operation faster than we could have done on our own.”

Carpenter will work alongside the Key Data team as a product consultant to help execute on the “integration, launch, and future of the combined platform.”

Related Article: The Pace Report is Dead by Amber Carpenter

For property managers and other lodging partners, here’s a glimpse at some of the ways this data could have an impact:

Pricing Insights: Access to real-time demand data for properties and markets should provide new insights into pricing opportunities by highlighting where the demand exceeds the current booking pace and where demand just isn’t being captured. 

Revenue Management: Length of stay optimization is an area where providers are still leaving a lot of money on the table. Many, if not most, companies still have fixed restrictions on the length of stay with no visibility into what the true demand is for shorter lengths of stay. If there’s an opportunity to rent a 5-night stay for the same price as the fixed 7-night stay, this data should expose that in an obvious way. 

Business Development: Providers often tell new prospective homeowners that they have a ton of demand that they could direct toward their home. Showing an owner excess demand for their exact type of property could significantly change these conversations. 

Marketing: How many guests really want a pet-friendly house in your market? Which types of website layouts get better conversion? Do certain types of listing fare much better than others? Hopefully, this dataset will help us answer many of these questions. And when a unit isn’t booking well, is it a pricing issue, or is the demand for this type, style, look, or location just down?

Related Itemsamber leto carpenterdataDemand IQFeaturedKey Data
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Sponsor News
March 12, 2021
mm
Amy Hinote

Related Itemsamber leto carpenterdataDemand IQFeaturedKey Data

More in Sponsor News

Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education

Amy HinoteNovember 1, 2023
Read More

Recession-Proofing Your Vacation Rental Business

Sarah DuPreOctober 18, 2022
Read More

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean BeckhamSeptember 16, 2022
Read More

PriceLabs Announces $30 Million Investment from Summit Partners

VRM Intel StaffAugust 5, 2022
Read More

Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting

VRM Intel StaffAugust 4, 2022
Read More

Blue Star Acquires Majority Stake in TravelNet Solutions

Amy HinoteJuly 26, 2022
Read More
Scroll for more
Tap

Sponsor News

  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    BusinessSeptember 4, 2024
  • Amber Hurdle Pre-conference Webinar Series
    Professional Development Webinar Series with Amber Hurdle Starts November 6
    BusinessNovember 1, 2023
  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    BusinessNovember 1, 2023

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

Recent Investments and Acquisitions in the Vacation Rental Industry: How They Affect Local Management Companies, and Where Does the Industry Go from Here?
Elevating Standards, Quality & Guest Experience in Vacation Rentals
Coming Soon

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis