The vacation rental market is crowded, and as a vacation rental property management company, distinguishing yourself from your competition requires a creative approach. Although you may be providing your guests with luxury finishes and world-class amenities, this is still not enough to truly stand out from the pack. Today you have to transcend the norm by offering guests a full in-destination experience that goes beyond luxury accommodations and gives them an experience they’ll remember!
Altering your business plan to pair rentals with experiences can give your property the edge you’re looking for.
The Benefits of Combining Vacation Rentals and Experiences
Inspiring your guests with recommendations and ideas on the best your location has to offer can give your brand an edge and help you stand out from the crowd. Customer service is the key to building long-term relationships with guests, and helping your guests get the most out of their vacation is excellent customer service.
Developing Experience Packages
Building effective experience packages for your guests requires a level of personalization. You’ll need to tailor your guests’ experiences to them. Of course you will often have attractions close by that everyone will want to see, but each guest is different.
Start by gathering information about your guests’ interests during the booking process and analyzing the data you collect through marketing efforts. The more you know early in the game, the more relevant and personalized your suggestions will be, and the better their experience will be.
To truly stand out in your market, you need to create best-in-class activity programs that not only offer value to your guests but also are easy to understand and manage.
Here at Xplorie, that’s exactly what we do for our property management clients. We build partnerships to provide them with free activity and experience programs that resonate. With Xplorie, your guests receive daily free activity and attraction programs every time they book a stay.
When you partner with Xplorie, you give your guests added value, and best of all, there’s no catch, trick, or hidden cost. We are the nation’s largest free-to-guest activity program, and we’ve been helping vacation property management companies grow their businesses for over 20 years. Our vacation specialist call center ensures there is zero work on your end, and your guests receive consistently awesome experiences.
The key lies in creating experiences that can move your guests emotionally and let them see the world in a different way. By going beyond providing luxury accommodations to position your vacation rental property management company as a trusted guide that will provide guests with experiences at a quality level that they won’t find elsewhere, you can help differentiate your business. At its heart, this is about working closely with your guests as cocreators of their experience by gathering information throughout the early stages of the process, from first contact through booking. Today, your guests are seeking out new experiences. Fulfill that need, and you will grow your business and define your brand.