“Cliff’s contributions to Vacasa over the past nine years have been immense,” said Vacasa CEO Eric Breon. “He works harder — and has more integrity — than anyone else I’ve ever known. He’s had the Midas touch here at Vacasa, and I expect the same to continue moving forward.”
“It has been an honor to build Vacasa with Eric, Kimberly and the team over the past eight plus years,” Johnson said. “I’m really excited about the possibilities ahead for me and my family, but I will always have a special place in my heart for Vacasa and the team.”
Johnson and Breon started Vacasa in 2009. Based in Portland, Oregon, Vacasa was initially launched as a booking service. The pair quickly realized that the booking service model, without exclusivity over the management of the properties, would not be able to deliver the quality experience that their guests were seeking. Even though they had scaled up very quickly on the booking service model, in 2010 they made the decision to pivot and scale back down to focus on a full-service property management model
Since then, Breon and Johnson grew the company into the second largest vacation rental management company behind Wyndham, with 1,800 employees and 7,000 vacation homes under contract. The duo also raised over $143 million to capitalize on the fast-growing short-term rental industry.
Johnson added, “I especially want to recognize all of our tremendous housekeepers who make this industry great including Rogene McIntyre, Chris Brown, Jules Huber, Donna Rudd and so many more that have had the opportunity to further their careers with Vacasa as we’ve grown.”
Johnson will be based in Atlanta.