• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • Rent Responsibly announces new partnerships and new virtual conference series
      Rent Responsibly Launches New 2022 Partnerships and a New Virtual Conference Series for VRMs and Others
    • Houses in Koko Head, Oahu, Hawaii
      Property Managers And Owners Sue Honolulu County Over Bill 41
    • Steamboat Springs, Colorado houses and condos below the ski runs in winter
      Steamboat Springs Bans Vacation Rentals in More Than Half of the City
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters
  • Marketing
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
    • Moneyball for Vacation Rental Managers
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
    • Why, When, and How to Upgrade Your Hospitality Software
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
  • Tech
    • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
    • Front of the House, Meet the Back of the House
    • Why, When, and How to Upgrade Your Hospitality Software
  • OTAs
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
    • Stays Group and Touch Stay Announce Partnership that Strengthens The Vacation Rental Travel Ecosystem
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • Using Airbnb For Bookings Just Got Even More Risky with New Refund Policy
  • Customer Service
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
    • YOUR Memory Factory: Creating Lifetime Memories for Guests with those They Cherish Most
  • Regulations
  • Business
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
  • Housekeeping
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
    • Passing the Torch: Meyer Vacation Rentals Transfers Ownership To The Next Generation
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Vacation Rental Marketing

Changing dialogue in the vacation rental market

Changing dialogue in the vacation rental market
mm
VRM Intel Staff
December 14, 2012

Recognizing changes in your guests’ dialogue boosts content marketing strategies for vacation rentals.

For those of us who had to memorize the prologue to Chaucer’s Canterbury Tales in high school or spent time interpreting Shakespeare, the idea that our language changes over time is not a new concept.

Google Trends monitors search volume over time and is a helpful tool for identifying changes in your customers’ language. Here are a few examples of U.S. searches…

1. Beach front vacation rental v. Ocean front vacation rental
2. Outer Banks vacation rental v. Outer Banks beach house

In this example, in 2004 there were more searches for “Outer Banks vacation rental” than :Outer Banks beach house.” However, by 2012, the “beach house” searches were higher. Outer Banks search engine marketers who have capitalized on this trend are likely reaping quite a benefit. 3.Mountain vacation rental v. Mountain cabin rental

Searches for “mountain cabins” consistently remain higher than for “mountain vacation rentals.”

4.    Winter Park Lodging v. Winter Park Accommodations v. Winter Park Vacation Rentals v. Winter Park Hotels

Every peak in this example is in January. “Lodging” and “Hotels” are mich higher than “vacation rentals,” but note the increase in searches for “vacation rentals, along with the consistency of the trend.

The same trends are not true for every destination. If we replace “Winter Park” with “Gulf Shores” our chart looks more like this:
5.Daytona vacation rentals v. Daytona condos
6.Breckenridge Lodging v. Vail Lodging
And sometimes it is just fun to see competition on the SERP’s between destinations

By exploring the changing language trends in your destination, you can adapt your content to attract more search traffic to your vacation rental website.

Related Itemscabincontent marketingdialoguehousevacation homesvilla retreat
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Vacation Rental Marketing
December 14, 2012
mm
VRM Intel Staff

Related Itemscabincontent marketingdialoguehousevacation homesvilla retreat

More in Vacation Rental Marketing

5 Steps to Clean Up and Organize Your Vacation Rental Website

Marshall MorrowJune 9, 2022
Read More

Moneyball for Vacation Rental Managers

Brooke PfautzJune 6, 2022
Read More

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer PerezMay 26, 2022
Read More

Why, When, and How to Upgrade Your Hospitality Software

Michelle MarquisMay 17, 2022
Read More

2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos

Melanie BrownApril 1, 2022
Read More

VRM Intel Live! events scheduled for Wilmington, Branson, Breckenridge, Tahoe, and SW Florida

Amy HinoteMarch 30, 2022
Read More
Scroll for more
Tap

Sponsor News

  • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    BusinessJune 13, 2022
  • VTtrips Acquires Carolina Retreats, Silver Sands, Miss Kitty’s, and Tybee Vacation Rentals
    BusinessJune 7, 2022
  • Moneyball for Vacation Rental Managers
    BusinessJune 6, 2022
  • Is now the best time to sell your vacation rental business?
    BusinessJune 1, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • Leading Proptech Company Guesty Appoints David Aber as CFO
    BusinessJune 21, 2022
  • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    BusinessJune 21, 2022
  • Rent Responsibly announces new partnerships and new virtual conference series
    Rent Responsibly Launches New 2022 Partnerships and a New Virtual Conference Series for VRMs and Others
    Industry News for Vacation Rental ManagersJune 21, 2022
  • Houses in Koko Head, Oahu, Hawaii
    Property Managers And Owners Sue Honolulu County Over Bill 41
    Industry News for Vacation Rental ManagersJune 17, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

HomeAway partners with timeshare provider to promote unsold inventory on vacation rental websites
Rental Brochures: To Print, or Not To Print?

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis