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Increase your Revenue with Lifecycle Marketing

VRM Intel Staff -
Lifecycle Marketing is the practice of communicating relevant information with prospects and customers according to their behavior or interaction with your business with the...
Latest News

Part 4: TripAdvisor Issues: TripAdvisor Responds to Issues While Vacation Rental Managers Rally to Address Concerns

VRM Intel Staff -
This series "TripAdvisor Issues" has been examining the problems vacation rental managers are facing with their listings on TripAdvisor Vacation Rentals/FlipKey (TAVR), rate parity,...
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Part 2 -TripAdvisor Issues: “Reviewing TripAdvisor Vacation Rentals”

VRM Intel Staff -
In “What’s Going on With TripAdvisor: Part 1” we discussed a sampling of the complaints vacation rental managers are reporting about TripAdvisor Vacation Rentals...
Latest News

Part 1: TripAdvisor Issues – “What’s going on with FlipKey/TripAdvisor?” (Pt 1 of 4)

VRM Intel Staff -
Throughout the second half of 2014 and into 2015, vacation rental managers have been reporting a multitude of issues with their listings on FlipKey/TripAdvisor. From...
Marketing

Discounting Considerations for Vacation Rental Managers

VRM Intel Staff -
As most vacation rental managers enter their early fall off-season, the industry is seeing an avalanche of discounts and special offers for vacation rentals. However,...
OTAs

9 Key Takeaways from HomeAway’s Q2 Earnings Call

VRM Intel Staff -
Today HomeAway reported on second quarter earnings: Second quarter revenue of $125.8 million -up 19.5% versus a year ago Second quarter listing revenue of $99.8 million...
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Editorial: Owner Service Providers in the Sharing Economy

VRM Intel Staff -
The Important Role of Owner Service Providers in the Sharing Economy Editorial by John Banczak, Co-founder and Chairman, TurnKey Vacation Rentals It would be virtually impossible...
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Kayak to display HomeAway listings

VRM Intel Staff -
Today HomeAway and Priceline-owned Kayak announced an agreement to display HomeAway's vacation rentals on Kayak's metaseach platform. According to the press release, "Integration is expected to be...
Latest News

The Plight of the In-House Marketer in the Vacation Rental Industry

VRM Intel Staff -
In order to keep up with increasing competition, marketing expectations for 2015 and beyond are astonishingly high in the vacation rental management industry. Today's marketing...
Marketing

California cities miss the boat on vacation home sales by imposing rental restrictions

VRM Intel Staff -
While the fourth major California city voted to ban traditional vacation rentals under 30 days and pushed to legalize Airbnb’s homesharing, the National Association...
Marketing

Why Attracting Millennials and Generation C Will Mean Big Business for Vacation Rental Industry

VRM Intel Staff -
By Julian Castelli, CEO LeisureLink Millennials are a powerful segment of today’s travelers, and their preferences and habits will help shape the future of travel...
Latest News

Travel Trends Position Vacation Rental Operators to Increase Revenue with a Personalized Guest Experience

VRM Intel Staff -
May 5, 2015 – Today’s travel trends put vacation rental (VR) professionals in an enviable position--they are in the right place at the right time....
Latest News

Shakeup at HomeAway: Shepherd to Retire, Bellm leaving, Hale moved to COO

VRM Intel Staff -
HomeAway made several announcements in yesterday's Q1 2015 earnings call that turned the heads of industry observers. First, CEO Brian Sharples announced that Co-founder and...
Marketing

Is Airbnb Saying NO to Professionally Managed Vacation Rentals?

VRM Intel Staff -
Airbnb recently removed listings posted by professional vacation rental management companies in Los Angeles, sparking questions about the company's direction as they move towards their IPO roadshow. Globe...
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HomeAway’s Game Plan

VRM Intel Staff -
Vacation rental giant HomeAway has been sending its executive team around the US this month to talk to rooms full of investors, to get...
Latest News

HomeAway’s Sharples talks Airbnb, Valuation, Business Model and Future

VRM Intel Staff -
The vacation-rentals firm’s CEO says he’s running a real business, and the “sharing economy” has nothing to do with it. Brian Sharples, CEO and founder...
Marketing

Do OTA’s undermine the value of the vacation rental manager?

VRM Intel Staff -
Professional vacation rental management companies are important to the growth of the industry and need to be careful that they don’t become minimalized to...
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Expedia buys Orbitz…3 weeks after acquiring Travelocity

VRM Intel Staff -
It is a two-horse race now in the online travel booking world: Expedia is buying Orbitz for about $1.6 billion in cash. This comes...
Latest News

Expedia purchases Travelocity for $280M

VRM Intel Staff -
As rumored, Expedia (NASDAQ: EXPE) announced it has acquired Travelocity from Sabre Corporation (NASDAQ: SABR) for $280 million in cash. The acquisition follows the 2013...
Latest News

TruPlace Hires GTHY’s Rob Johnson and Brian Buck

VRM Intel Staff -
TruPlace, Inc., the largest provider of interactive floor plans in the vacation rental industry, today announced it is launching its national sales rollout strategy...
Latest News

5 Vacation Rental Marketing Technology Tools and Tactics to Consider for 2015

VRM Intel Staff -
From changing business models and technology to evolving consumer behavior, vacation rental marketers are challenged with keeping up, learning new skills and monitoring shifting...
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Marketing

Dwellable rolls out online bookings, treats property managers to free VRMA membership

VRM Intel Staff -
Vacation rental listing app Dwellable is celebrating the beta release of their new online booking engine by giving away up to $1,000 towards a...
Latest News

10 Experts Predict Vacation Rentals In 2015

VRM Intel Staff -
In a recent article, Matt Landau, founder of the Vacation Rental Marketing Blog, interviewed vacation rental industry leaders about their predictions for 2015. Landau's...
Marketing

Revenue Management Essentials for the Vacation Rental Industry

VRM Intel Staff -
By George Volsky -Revenue management is what we do to maximize profits. It is more complex for our industry than for hotels.  Most managers manage...
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