Friday, December 5, 2025
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CATEGORY

Marketing

Vacation Rental Marketing: The Book Direct Blueprint

Reinventing The Wheel #bookdirect day won't bring you direct bookings - This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to...

Property Managers Discuss Their OTA Distribution Strategies

Strategic distribution has become one of the hottest topics in the vacation rental industry. As the speed of OTA technology and policy changes increases,...

Vince Perez: The Rise of Direct Bookings in the Vacation Rental Industry

In the past few months, I have had the privilege of sitting on industry panels with some very smart people who represent different approaches...

How Hotels Push Direct Bookings and Seek OTA Independence

As property managers and homeowners rally to promote direct bookings and build OTA independence, so too are the vacation rental industry's comrades in the...

Exceptional Stays Drives Direct Bookings with the Human Touch

“OTA independence is essential to our business strategy,” said Christina Casas, founder and CEO of Exceptional Stays. “We decided long ago that we had...

The Winter 2019 VRM Intel Magazine Issue is Here

Coming to a mailbox near you, the Winter 2019 VRM Intel Magazine issue is here.   Here are some of the articles you will find in this issue: ...

Emerald Coast by Owner Acquires DestinFlorida.com, Expands Direct Booking Effort

Emerald Coast by Owner (ECBYO.com) announced yesterday that it has acquired regional site DestinFlorida.com in an equity exchange for an undisclosed amount. Both sites...
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The Importance of DNA in The Vacation Rental Industry

As we start the New Year our industry can expect more changes.  From this, we expect to see more fragmentation that will impact us and...

NWVRP Launches CaliStays.com to Promote Direct Booking

The Northwest Vacation Rental Professionals (NWVRP) announced this week it has launched a new regional listing site: CaliStays.com. The site promotes direct bookings for...

Industry Veteran Michelle Marquis joins Lexicon Travel as Chief Revenue Officer

Lexicon Travel has added vacation rental industry veteran Michelle Marquis to its leadership team as Chief Revenue Officer. Lexicon is a channel management and...

Unlocking Travel for All: How VillaKey is Making Vacations Accessible for Families with Autism

“I got an opportunity just a couple weeks ago to spend some time with one of our families in Orlando,” said Alice Horn, founder...

8 Most Surprising Vacation Rental Industry Developments in 2018

2018 was a whirlwind for those of us who cover the vacation rental industry. The pace of news about funding, acquisitions, regulation changes, and...

Wyndham, TurnKey, VTrips, Vacasa Discuss HomeAway, Google, and What OTAs Can Do Better

We had the chance host a panel of executives at Phocuswright's conference in Los Angeles, with the largest vacation rental companies in the US...

The Push for Quality: How Hotel Convergence is Affecting Vacation Rentals 

A dozen years ago, before HomeAway acquired VRBO and before vacation rentals had any presence with major online travel agencies (OTAs), rental managers were...
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Agoda Outside Publishes Vacation Rental Handbook

Agoda Outside recently released At Home Around the World: The Short-Term Rentals Handbook for Guests, Hosts, Neighbors and Governments, a compilation of research and guidance...

Community-Centered Booking Platform Fairbnb Gearing Up for 2019 Launch

Tourist crowds wandering Burano, a quiet residential island off of Venice   Billed as an “ethical alternative to Airbnb,” Fairbnb is gearing up for its 2019...

GoLocal Suites Turns VRs into Immersive Shop for American-Made Products

  In June, vacation and short-term rental provider Northeast Suites launched GoLocal Suites, a line of properties in which every single item is made in...

Airbnb’s acquisition of a property management company leads to concerns among property managers and hosts about Airbnb’s intentions

This week, Airbnb announced its acquisition of Luckey Homes, a property management company based in France. The news comes on the heels of Airbnb's announcement...

Airbnb Addresses Professional Vacation Rental Managers: “PMs are an indispensable part of Airbnb’s success.”

Airbnb wants professional property management companies to know its aim is to work more closely with the professionally managed community. Below is a message...

Is Texting the New Email for Vacation Rental Managers? Giving Great Service While Texting 

Communication via texting is rapidly increasing as we all see every day. Now when I dine out at a restaurant and I am waiting for a table,...

2nd Annual #BookDirect Guest Education Day Set for February 6 — Let your guests know it pays to book direct, book smart, and book...

The Second Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is set for February 6, 2019. With a multitude of...
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VillaKey Becomes First Certified Autism Center VR Company

Last month, VillaKey became the first vacation rental company to become certified in autism travel by the International Board of Credentialing and Continuing Education...

HomeAway Announces Virtual Tour Pilot

Last week, HomeAway announced its release of virtual tours for vacation rentals listed on HomeAway and VRBO. Currently being piloted in select markets, the...

VR Companies Make Phocuswright’s Hot Startups List

On Monday, Phocuswright released its Hot 25 Startups list for 2019. Created in partnership with Voyager HQ, a club that connects travel startup founders,...

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