Chris Swain shares the top takeaways from the 2012 Google Analytics Summit
We recently returned from the annual Google Analytics Summit 2012 at the Computer Science History Museum in Mountain View California. This year’s summit unveiled some exciting – and potentially game-changing – new technologies and shifts within the world of web analytics.
First and foremost, Google Analytics is becoming more customer or user centric rather than session or visit centric. This shift to “customer centricity” is known as Universal Analytics. It’s important because in the ever-changing world of the web, people touch your website in a variety of different ways – and proper attribution is so important to understanding…Read more..