Thursday, December 4, 2025
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AUTHOR NAME

Steve Trover

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Steve Trover is the Founder and CEO of Better Talent, a subscription-based hiring platform serving more than 500 vacation rental companies worldwide. A 28-year veteran of the industry, Trover has founded 16 mostly vacation-rental-focused companies and serves as a fractional Chief Strategy Officer for multiple VRMs. He previously owned and operated a four-location, 400-unit vacation rental management company for more than 20 years and is the former President of the Vacation Rental Management Association (VRMA).
https://bettertalent.com/
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Business

It’s Your People, Stupid

Steve Trover -
Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...
Business

Are you a Visionary without an Integrator at Your Vacation Rental Management Company?

Steve Trover -
Vacation rental management companies almost always start with humble beginnings and big visions for a better future. Some of us begin as “rent by...
Business

Reinventing Your Business’ Front Line for a Better Guest Experience

Steve Trover -
The excited family pulls up to their rental home for a highly anticipated week of vacation. Everyone jumps out of the vehicle, and they...
Business

Identifying, Hiring, and Inspiring Your Team in a Post-Pandemic World

Steve Trover -
If you’ve been in this game for any time at all, you’ve likely been asked the question, “So how did you end up in...
Business

Please Don’t Go: Vacation Rental Companies Surviving during the Pandemic

Steve Trover -
“Successful men and women keep moving. They make mistakes, but they don’t quit.” -Conrad Hilton   The vacation rental (VR) market is a powerful driving force...
News

The Great Talent Shift

Steve Trover -
“In the middle of difficulty lies opportunity.” —Albert Einstein In these uncertain times, there is one thing the vacation rental management (VRM) industry can count on:...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...