Friday, December 5, 2025
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AUTHOR NAME

Jodi Bourne

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Jodi Bourne is a digital marketing strategist, web designer and content creator with a passion for tourism. As the owner of a small consulting and web design agency in the Texas Hill Country, Jodi helps vacation rental owners market their destinations, attract better guests, and put more heads in beds. Learn more about Jodi at jodibourne.com.
http://www.jodibourne.com
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Business

Is Influencer Marketing the Right Tactic for Your Vacation Rental Business?

Jodi Bourne -
Scrolling through online vacation rental marketing and management forums will quickly reveal the story of what many professional owners and property managers think of...
Marketing

The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO

Jodi Bourne -
The COVID-19 pandemic will change the way vacation rental providers operate for the foreseeable future— cancellation policies, cleaning standards, procedures, and even the amenities...
Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...

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