VRM Intel is hosting the Second Annual Vacation Rental Data and Revenue Management Conference, September 15 – 17, 2020. This educational summit, presented by AirDNA, Beyond Pricing, Pricelabs, and Rented.com, will be held online and is designed to help property managers increase profitability by creating and implementing data-driven revenue management strategies.
In the vacation rental industry, data management and revenue management disciplines are transforming in front of our eyes.
Historically, property managers determined pricing based on a combination of fixed seasons and days of the week. Today, to maximize profitability and occupancy, managers find themselves needing to:
- Understand comparative data,
- Segment properties and create competitive sets,
- Identify and analyze key performance indicators,
- Create revenue management strategies,
- Establish rate rules,
- Maximize technology solutions, and
- Monitor and evaluate performance with a watchful eye on profitability.
It’s not easy, and the industry does not yet have established best practices for vacation rental revenue management, but we are getting closer.
The Vacation Rental Data and Revenue Management Conference (DARM) is designed to help professional PMs examine 2020 performance and understand available data sources, property segmentation, comp sets, breakeven points, KPI metrics, and pricing strategies as ingredients of a sound revenue strategy.
While we would love to have this conference in Denver as planned, due to Covid-19, we must host this in an online format. As a result, we will be putting an additional focus on education, and we’re confident that this curriculum will advance your understanding of data/revenue management and will help you realize a new level of profits and occupancy for your company and for your homeowners.
Tuesday, Sep. 15: Data
>> 2020 VR performance, overview, KPIs, data sources (comparative, internal, property, marketing), segmentation, and comp sets
Wednesday, Sep. 16: Revenue Management and Pricing Strategies
>> Revenue management components, hotel strategies vs VR strategies, profitability, VR tactics, booking window and daily rate translations into weekly and longer term rates, and homeowner metrics/communications
Thursday, Sep. 17: Technology
>> Going from strategy to implementation, pricing tools, software user groups, channel management, in-house vs outsource, and evaluation
With the online format, the cost to attend has been cut to $299, and participants will receive access to all sessions and recordings, the DARM conference workbook, a certificate of completion, and exclusive DARM resources.
Special thanks to our sponsors: