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public relations

Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...

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