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OTAs

Marketing

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean Beckham -
This Fastest-Growing Trip Length Category Can Increase Your Occupancy  “Longer stays are on the rise. In fact, bookings that meet or exceed 28 days is...
Latest News

Stays Group and Touch Stay Announce Partnership that Strengthens The Vacation Rental Travel Ecosystem

Vince Perez -
Delivering guest centric tools that lead to more direct bookings is a win-win for the vacation rental traveler and the dedicated hosts who serve...
Marketing

Webinar: Optimizing Your Listings and Pricing on VRBO and Expedia

VRM Intel Staff -
In the never-ending battle for winning online bookings, OTAs and major hotel brands have become even more innovative in winning their share of vacation...
Sponsor News

Finding Better Property Management Software Solutions in the Vacation Rental Business with LMPM

Park Brady -
When I first got started with the vacation rental industry in the mid-1980s, the landscape was fundamentally different. There was no internet or software...
News

Stays Group Announces Guest Loyalty App for Vacation Rental Travelers

Vince Perez -
The first guest loyalty app that supports independent vacation rental professionals The beta release will take advantage of the rapid growth of the Stays Group...
Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -
Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...
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Business

Third-Party Distribution Channels: Are OTAs Your Foe, Friend, or Frenemy?

Michelle Marquis -
My experience on this topic began with a foundation in the hotel industry where I saw distribution, revenue management, and use of online travel...
Business

OTAs: The End of Property Management as We Know It

Alex Nigg -
  A $70 Billion Difference  A manager at one of the three big global listing platforms recently told me, “There is no doubt that rent-by-owner has...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Business

Piecing Together Technology Systems to Execute Revenue Management Strategies

Emily Pattillo -
In business and life in general, they say to avoid extremes. Make a solid plan, make corrective adjustments, but stay the course and “fly...
Marketing

21 Jump Seat: Passenger or Pilot?

Andrew McConnell -
2021 Will Be the Year That Managers Stop Being Passengers and Start Piloting Their Own Marketing Futures The story of the past decade in vacation...
Education

4th Annual #BookDirect Guest Education Day Is February 3, 2021

Amy Hinote -
The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon. On February 3, 2021, short-term and vacation...
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Marketing

Elements of a Property Detail Page: How They Can Make or Break Your Bookings

Chris Johnson -
Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to your channel partners, are crucial aspects for...
Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -
As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...
News

Mid-Term Stays: Adjusting Rates to Accommodate Longer Stays

Anurag Verma -
Some History While extended stays or mid-term stays (these go by many names) have been a hot topic recently, they have a rich history of...
COVID-19

Three VRM Fundamentals That Haven’t Changed: Diversification, Relationships, and Branding

Vince Perez -
As we come out on the other side of this pandemic and prepare for relaunch, it is important to recognize that there were already...
Marketing

Strategically Working with OTAs in 2020

Michelle Marquis -
I have spent more than a decade in the hospitality industry learning and sharing how to capture more direct bookings with lower acquisition costs....
News

Condo-World Acquires North Myrtle Beach’s CondoLux

Amy Hinote -
Condo-World Continues to Leverage Proprietary Technology and its Hybrid-OTA Model in 2020 Expansion Strategy Late last year, Condo-World, based in in North Myrtle Beach, South...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
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Education

VRM Intel Magazine Winter 2020 is Here!

VRM Intel Staff -
The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel to the gunk of deep cleans, this...
Education

Owners and 3rd Party Channels: Convincing Homeowners to Pursue New Guests using Expedia and Booking.com

Michelle Marquis -
The way guests book vacation rentals (VRs) has changed dramatically in the past five years. One of our Gulf Coast clients with 200 properties experienced...
Latest News

The Evolution of Property Management Software by Amber Leto

Amber Carpenter -
I’m ashamed (or maybe proud?) to admit it, but I’ve been around the property management industry long enough to remember the magic of “ONLV”—the...
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