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Marketing

Marketing Messaging That Actually Converts Vacation Rental Homeowners

Conrad O'Connell -
You've probably heard it before: some vacation rental manager claiming to be "the best in the city" or promising "guaranteed best revenue," which sounds...
Latest News

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
COVID-19

Expedia CEO Peter Kern Discusses Vrbo Performance: Vrbo hosts make more than Airbnb hosts on average.

Amy Hinote -
During the last two weeks, investors heard from CEOs at both Airbnb and Expedia/Vrbo about 2021's first quarter performance. For those who smartly opted...
Latest News

Expedia CEO Talks Vrbo: We ‘Removed Vrbo from Google’s Vacation Rental Meta Product’

Amy Hinote -
During today’s Expedia Group earnings call, CEO Peter Kern and CFO Eric Hart told its investors that Vrbo provided a bright spot for the...
COVID-19

Survey Shows 31% of Those Who Traveled after COVID-19 Stayed in a Short-term/Vacation Rental

Amy Hinote -
Last week, VRM Intel conducted a consumer survey through Google to get an idea about how many people traveled in 2020 after March (After...
Marketing

The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

Jennifer Perez -
Ned Lucks, chief technology officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the...
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Technology

Building a New Website: Lessons We Learned While Rebuilding our VRM Website

Heather Bayer -
  We knew our website had passed its sell-by date. It was looking old and tired and did not show well on mobile devices. In the...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
Marketing

OTAs take on Google Vacation Rentals asking EU to investigate anti-competitive platform

Amy Hinote -
According to Bloomberg, Expedia Group Inc., TripAdvisor Inc. and more than 30 vacation rental providers asked the European Union to investigate how Google shows vacation rentals,...
Latest News

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Amber Carpenter -
Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...
Education

VRM Intel Magazine Winter 2020 is Here!

VRM Intel Staff -
The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel to the gunk of deep cleans, this...
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Latest News

Expedia’s stock tanks as company looks to bypass Google and increase direct bookings on Vrbo

Amy Hinote -
Expedia’s stock is down 26 percent today after the company posted Q3 2019 results showing underperformance. According to Bloomberg, Vrbo posted another decline in...
Service

10 Inexpensive Vacation Rental Upgrades Under $100

Heather Bayer -
We used to talk about the “wow” factor and what we could do to elicit that superlative response. That may have been fresh flowers,...
Education

Trust Flow Matters

Vince Perez -
Expedia’s recent revenue miss is flushing out the true state of OTAs as it relates to our industry. Doing away with the HomeAway brand...
Technology

So Much Data, So Little Time: Using Data to Drive Bookings

Jinnie Templin -
As a professional vacation rental manager, you likely have a multitude of data at your fingertips. But with so much data available, how do...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
News

Google Adds Vacation Rentals to Hotel Search

Amy Hinote -
Google has officially jumped into the vacation rental industry, leading to both excitement and trepidation among rental providers. To be quite candid, much is unknown....
Marketing

The Future of Brand Marketing

Vince Perez -
Expanding the Radius of Your Brand with Like-Minded Brand Amplification As we close out the first quarter of 2019, we are seeing continued changes that...
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Marketing

Girl, Fix Your Website

Vanessa Humes -
Like thousands of ladies across the world, I thoroughly enjoyed Rachel Hollis’s book, Girl, Wash Your Face. If you’ve never read the book, it...
News

Who Are We? The Consequences of the Expanded Scope of the “Private Accommodations” Industry

Amy Hinote -
The Scope of the Vacation Rental Industry has Broadened, Forever Changing the Playing Field for Property Managers If it seems like the vacation rental industry...
News

HomeAway Software Trends Report Reveals What Vacation Rental Managers Need to Know in 2019

Amy Hinote -
Over the past two years, the vacation rental industry has continued to evolve rapidly. HomeAway Software recently published its 2019 US Vacation Rental Trends...
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