All posts tagged "book direct"

KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of...

For years now, vacation rental companies have been fighting desperately to win back market share from third...

If it’s possible to find a silver lining in the cloud that was 2020, the resilience of...

In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations...

Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to...

As most of my readers and clients in the vacation rental (VR) niche of lodging know, I...

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in...

Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue...

The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel...

“OTA independence is essential to our business strategy,” said Christina Casas, founder and CEO of Exceptional Stays....

In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these...

“One would think that given all of the industry attention on direct booking, there would be a...

One of the more popular sports in the vacation rental industry today seems to be bashing listing...