All posts tagged "book direct"

In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations...

Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to...

As most of my readers and clients in the vacation rental (VR) niche of lodging know, I...

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in...

Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue...

The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel...

“OTA independence is essential to our business strategy,” said Christina Casas, founder and CEO of Exceptional Stays....

In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these...