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Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -
Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...
Business

Upcoming battleground puts a spotlight on revenue management technology in the short-term rental sector

Amy Hinote -
Over the last two years, the short-term rental (STR) industry has exploded with increased consumer demand and a large amount of media attention resulting...
Business

Why Your Business Should Have an In-House Information Technology Leader at the Table

Wendy Glover -
Technology growth and consolidation in the vacation rental industry have exploded over the past five years. In a market where there were only five...
Business

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

Wendell Lansford -
What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...
Business

3rd Annual Vacation Rental Data and Revenue Management Conference: Session Descriptions by Time (Data, Revenue Management, Marketing, and Executive)

Amy Hinote -
3rd Annual Vacation Rental DARM Conference (vrdarm.com) August 16 - 18, 2021 Francis Marion Hotel, Charleston, SC  Click here for a printable PDF on the DARM...
Business

Third-Party Distribution Channels: Are OTAs Your Foe, Friend, or Frenemy?

Michelle Marquis -
My experience on this topic began with a foundation in the hotel industry where I saw distribution, revenue management, and use of online travel...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
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Business

NAVIS Purchased in Private Equity Rollup under Hotel Marketing Platform Revinate

Amy Hinote -
In an email to its clients today, NAVIS announced that it has been purchased by Serent Capital as part of a rollup under the...
Business

New Vacation Rental Data Standards in a Post-Pandemic World

Melanie Brown -
Experts in many fields, from economics to health care, have referred to COVID-19 as an accelerator that escalated shifts in societal behavior. The pandemic...
Business

Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18

Amy Hinote -
Professional vacation rental marketers looking to the future are predicting a rapidly changing competitive landscape. After hearing from these executives, a substantive marketing track...
Business

OTAs: The End of Property Management as We Know It

Alex Nigg -
  A $70 Billion Difference  A manager at one of the three big global listing platforms recently told me, “There is no doubt that rent-by-owner has...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Business

Jeremy Gall Discusses Challenges & Opportunities: Where Is Vacation Rental Management Heading?

Jeremiah Gall -
When we started Breezeway in 2016, few companies in the vacation rental ecosystem were talking about property care and operations. Managers were focused on...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
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Business

Is Influencer Marketing the Right Tactic for Your Vacation Rental Business?

Jodi Bourne -
Scrolling through online vacation rental marketing and management forums will quickly reveal the story of what many professional owners and property managers think of...
Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Business

Piecing Together Technology Systems to Execute Revenue Management Strategies

Emily Pattillo -
In business and life in general, they say to avoid extremes. Make a solid plan, make corrective adjustments, but stay the course and “fly...
Business

Property Management Newcomer Casiola: How their Fresh Look at the Industry is Making them Successful

Amy Hinote -
This past February, I pulled into the driveway of my Orlando vacation rental around 9:00 p.m. on a Saturday night. It’s always unsettling to...
Marketing

Need More Properties to Rent Out? Now Is The Time to Grow Your Vacation Rental Business

Brooke Pfautz -
For a vacation rental manager, adding inventory is the best way to grow the value of your business.   The demand for vacation rentals is at...
COVID-19

Airbnb CEO Acknowledges Vacation Rentals in Last Week’s Earnings Call: “We welcome all hospitality providers on Airbnb.”

Amy Hinote -
Over the last two weeks, investors heard from CEOs at both Airbnb and Expedia/Vrbo about their first quarter performance. According to Airbnb's CEO Brian...
COVID-19

Expedia CEO Peter Kern Discusses Vrbo Performance: Vrbo hosts make more than Airbnb hosts on average.

Amy Hinote -
During the last two weeks, investors heard from CEOs at both Airbnb and Expedia/Vrbo about 2021's first quarter performance. For those who smartly opted...
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COVID-19

How Property Managers Can Capitalize on New ‘Revenge Travel’ Trends

Rachel Tabellion -
The rebound of the travel industry in the United States is underway with guests around the country booking out vacation rentals for the summer...
Business

VRM Execs and GMs: The Industry Needs Your Feedback in this 2021 Short-Term Rental Industry Survey by Phocuswright

Amy Hinote -
By Pete Comeau, Managing Director, Phocuswright Short-term rentals in the US have been on a steady growth trajectory over the past decade. Since 2013, Phocuswright,...
Marketing

Stays Group Announces Release of SouthwestStays

Vince Perez -
The member driven marketplace is part of the largest cooperative network of independent vacation rental brands working together to drive book direct initiatives that...
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