In an email to its clients today, NAVIS announced that it has been purchased by Serent Capital as part of a rollup under the hotel guest marketing platform Revinate. According to the release, “As a combined company, Revinate will continue to focus on delivering innovative and market-leading direct revenue and profit-generating solutions to the hospitality industry.”
Lance Fenton, Partner at Serent Capital, stated, “NAVIS and Revinate are two platforms that provide a tremendous amount of value to their customers. By tightly integrating Revinate’s leading guest data platform with NAVIS’ leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry.”
NAVIS CEO Kyle Buehner—who will be leaving the company—wrote, “As part of our continued commitment to this mission, I am pleased to share that we will be joining forces with Revinate, an award-winning guest data platform. Together, as part of Revinate, our combined direct booking solutions will enable you to be even more effective at maximizing profits from the direct channel while providing a superior guest experience.”
Buehner added, “As we evaluated Revinate, I’ve gotten to know their founder, Marc Heyneker, as well as many of his team. I’m impressed with their people, their reputation and with what they have accomplished as the global leader in guest data management and intelligence. It became clear to me that the marriage of our two companies would bring significant additional value to our collective client base.
The purchase price was not disclosed.