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Marketing

Education

VRM Intel is joining with VR Tech for London seminar on March 9

Amy Hinote -
Two conferences, VR Tech and VRM Intel Live, are joining together in London on March 9 to discuss the latest issues facing the fast-evolving...
OTAs

Fetch My Guest Welcomes Beachcombers NW to the Fetch Distribution Network, Saving Hundreds on Vacation Rentals in Oregon and Washington State #Bookdirect

Vince Perez -
Fetch My Guest, the only autonomous marketing automation platform that gives the professional vacation rental host complete control of their brand, marketing and guest...
News

Expedia CEO discusses HomeAway’s 2017 performance, match back, and relationship with suppliers

Amy Hinote -
In after-hours trading, Expedia, Inc. shares fell 17 percent as the company missed analysts' quarterly profit estimate on higher marketing expenses. While there is much...
OTAs

Vacation rental managers and homeowners join together to reach over 18 million consumers with #BookDirect education

Amy Hinote -
On February 7—for the first time in the history of the vacation rental industry—property managers and homeowners came together in a grass roots effort...
Education

Presentations from VRM Intel Live! Orange Beach

VRM Intel Staff -
If you missed VRM Intel Live in Orange Beach, you missed quite a show! Check out VTrips founder, Steve Milo and his unfiltered look...
Marketing

Vacation Rental Shopping 101: How to Book a Vacation Home Directly with the Manager or Owner

Amy Hinote -
The word is out. Airbnb, VRBO.com, HomeAway, and TripAdvisor charge fees to consumers. Unlike in the hotel industry, where the booking fees are passed on...
Marketing

Vacation rental managers and owners share #bookdirect messages

Amy Hinote -
With #BookDirect, a.k.a. Guest Education Day, fast approaching on February 7, vacation rental managers and owners are sharing their #bookdirect messages for travelers. Here...
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Marketing

TripsIn.com joins in the February 7 #BookDirect movement

VRM Intel Staff -
Built to be a true lead generation site, TripsIn.com offers a new option for property managers and owners. TripsIn.com abolishes consumer booking fees and...
OTAs

Tripz.com is supporting #BookDirect day on February 7th, 2018

VRM Intel Staff -
The first ever Guest Education Day is coming up on February 7th, 2018, and there is a new social media campaign to help reach...
OTAs

HomeAway’s Jeff Hurst discusses “off-platform booking” attribution

Amy Hinote -
When HomeAway sent an email to vacation rental managers on December 14 introducing a pricing increase for subscriptions—along with a new fee for off-platform...
News

Vacation Rental Pros rebrands as VTrips

Amy Hinote -
Vacation Rental Pros, one of the largest multi-destination, technology-enabled property management companies in the US has rebranded as VTrips. The announcement marks the latest...
OTAs

Examining the Traveler’s Decision Process: Who, What, When, Where, Why, How Much? 

Amy Hinote -
I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.  —Rudyard Kipling  In grade...
News

OTAs have been learning from working with hotels and are applying these lessons to vacation rentals

Amy Hinote -
At industry events, including VRM Intel Live, industry experts often talk about what hotels learned from working with OTAs and how vacation rental owners...
OTAs

RVShare names former HomeAway Executive Jon Gray as CEO

VRM Intel Staff -
RVshare, which was founded in 2013 and is the world's largest RV rental marketplace, today announced that former HomeAway Chief Revenue Officer Jon Gray has joined...
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Education

“The Power of a Vacation” now available on Amazon

VRM Intel Staff -
“Through travel, we are able to see the world with new eyes and realize that, no matter many miles we roam, how many mountains...
Marketing

Leisure travelers shun flying leading to opportunity for drive-to vacation rental destinations

Amy Hinote -
Americans believe flying is more frustrating than five years ago, according to a new Morning Consult survey released today by the U.S. Travel Association. Travelers especially dread...
News

HomeAway raises subscription fees 25% and adds new transactional fees for vacation rental managers

Amy Hinote -
This week Expedia-owned HomeAway announced recent changes to its revenue model for vacation rental managers. The new pricing and fee structure includes a 25 percent...
Marketing

Top 3 Tips to Consider for a Successful 2018

Vince Perez -
1. Open API Property Management Systems Whether you have 2 or 500 properties, your selection of property management systems can be a benefit or an...
Marketing

New Travel Show Spotlighting Vacation Rentals Gives Travelers an Inside Look at Alternative Accommodations

Amy Hinote -
Anthony Bourdain, Rick Steves and Lisa Ling have a new colleague in their midst…Matt Landau. This month vacation rental expert, world traveler, and rising star,...
Marketing

Making the Most of Your PPC Ad Spend 

VRM Intel Staff -
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend...
News

Google is moving into vacation rentals…and what property managers can do to get ready

Amy Hinote -
Google is moving into vacation rentals, and the decision is expected to significantly change the way travelers search for and book vacation homes. At the Onsite...
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Marketing

Is Your Vacation Rental Company Set Up for Dynamic Pricing? 

VRM Intel Staff -
Going from setting rates once a year through a handful of seasons to having rates that change daily has major implications for all levels of the vacation rental organization. Whether using some...
Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...
OTAs

VRMA 2017 – The Value of the Vacation Rental Professional

Vince Perez -
Another well attended and successful event in Orlando! The vendor to property manager ratio was off the charts and for good reason. If there...
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