Data collection has begun for the 2015 National VRM Industry Survey. This is the survey that can make a difference for your business!
For several years, Hutchins Canning & Company PA, a certified public accounting and consulting firm known nationally for its expertise in the vacation rental management industry, has published a comprehensive national annual VRM survey. The national survey and related reports have provided unique, never-before-available data to property managers and are an important source of industry information. Many vacation rental management companies have told us they rely on this survey, with its detailed analysis, to manage and grow their business.
As a certified public accounting (CPA) firm with a 35-year history, you can be assured and confident we maintain the strict confidentiality of your business’ information. No entity, other than Hutchins Canning & Company, will have access to your information.
First Time Participant?
If this is your first time participating in the survey, we will release the 2014 compiled survey results to you as soon as you complete the questionnaire. You will then have access to all the metrics and benchmarks from last year’s survey to compare with your company’s current performance. The data collected for the 2014 survey is comprised of information from the 2013 rental season and represents data from 17 states, with $445,000,000 in gross rental revenue
Take the Survey
To access the survey, you may download a paper copy or logon to the survey here:
We are releasing the survey early this year to give participants more time to enter their data, We are requesting that all information be entered by the deadline of June 15, 2015. As soon as all of the survey results are compiled, you, as a participant, will receive a customized report for your business indentifying the trends and metrics necessary for more effective management of your business.
To more easily complete the survey, please have your financial/income statements, for the year ended December 31, 2014, at hand before you begin.
You can exit the survey and resume at a later time. To ensure this functionality, only one survey may be taken on any one computer. The survey uses “cookies” to save responses, so if you leave the survey, you must come back to the same computer and use the same browser in order to pick up and finish. Also, please ensure that “cookies” are enabled. To make sure your responses are saved if you intend to exit and resume at a later time, hit the “Next” button on the page or the “Done” button at the end of the survey.
What Participants Say about the National VRMI Survey
“Thank you Hutchins Canning & company for sharing the most recent Vacation Rental Management industry survey. This is incredibly valuable information to our business. This year’s survey is even more rich with the information and averages we need to benchmark ourselves with our segment of the vacation rental business. Thank you for compiling and sharing this valuable look into our industry. The timing of your releasing this survey data couldn’t be better. We’re currently in the midst of the budgeting process in our company and find these averages to be a nice guide in assessing our overall plans. Thank you again for all you do to support our industry!” Janice Farr, Vice-President, Sun Realty
“Kokopelli Property Management truly appreciates the national survey conducted by Hutchins Canning & Company, P.A. We find the report valuable as we grow regionally in our area to understand how our industry operates in other locations and other markets. We participate because we truly believe the “bar can be raised” in the vacation rental industry and choose to be an active participant in this process. Kokopelli has used the information provided by this survey to expand new lines of service and to create a more rounded approach to the vacation rental experience. In the near future, we encourage more vacation rental companies participate internationally to produce a better survey report with more industry data.” Jason Couillard, CPA, Chief Financial Officer, Kokopelli Property Management
“Because we are in a smaller vacation rental market, it’s not always easy to get data. So we are always interested in industry indicators to see how we measure up: Are we on track with similar firms in other areas? In the industry as a whole? Is there something new happening that we missed? The annual Hutchins Canning vacation rental survey has proved invaluable; it provides data we’d never be able to access otherwise. From HR and operations trends to revenue and expense information, we use the survey as we do year end analysis and budget work. I’ll admit that the survey is difficult and very detailed. But I’d also be the first to say that the payoff far outweighs – and outlasts – the pain of digging out numbers.” Claire Reiswerg, Owner, Sand `N Sea Properties