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Marketing

Return on Experience (ROE): The Future of Vacation Rental Marketing

Tyann Marcink -
As entrepreneurs in the small accommodations business, you’re likely well-versed in ROI. That’s Return on Investment, of course, and it’s a mindset that can...
Marketing

Northeast Vacation Rental Professionals (NEVRP) partners with Fetch My Guest to launch NorthEastStays.com

Vince Perez -
NorthEastStays.com Released at Annual Conference on April 2nd.  Member companies can now advertise their properties directly to vacation rental travelers to drive more direct...
Latest News

Maximize Revenue with Transactional Content

VRM Intel Staff -
Content can often feel overwhelming to produce, but when written with intent, vacation rental managers have the incredible opportunity to boost their brand, integrate...
Education

2nd Annual #BookDirect Guest Education Day Set for February 6 — Let your guests know it pays to book direct, book smart, and book...

Amy Hinote -
The Second Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is set for February 6, 2019. With a multitude of...
Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -
The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...
Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...
Education

VRM Intel Live! is coming to Orange Beach, Alabama, February 5, 2018

VRM Intel Staff -
In light of recent changes in the regulatory environment, at HomeAway, and across the industry, VRM Intel is hosting an informational and educational event for...
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Marketing

Leisure travelers shun flying leading to opportunity for drive-to vacation rental destinations

Amy Hinote -
Americans believe flying is more frustrating than five years ago, according to a new Morning Consult survey released today by the U.S. Travel Association. Travelers especially dread...
Marketing

Making the Most of Your PPC Ad Spend 

VRM Intel Staff -
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend...
Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...
Education

The Association Of Vacation Rental Operators & Affiliates (AVROA) 2.0: What to Expect in 2018 

VRM Intel Staff -
Vacation rental owners and managers are preparing to fight back against the changes imposed on them over the past two years. The Association of Vacation Rental...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...
Business

Top-Down Leadership Insights for Vacation Rental Managers

Clark Twiddy -
  Senior Leadership: The Difference between Well Managed and Well Led It makes sense that part of the reason we’re seeing so much interest in our...
Business

10 Tried and True Ways to Attract and Retain Home Owners

Jodi Refosco -
Growing your portfolio of homes while retaining your existing owners can be a bit of a juggling act for busy vacation rental (VR) managers....
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Latest News

Vacation Rental Managers and Owners: What is Your Brand Worth?

Vince Perez -
The above question was asked to several veteran managers this week at a meeting I attended.  It is an uncomfortable question, one that produces...
Education

VRHP Joins with VRM Intel for Fall Education in Gatlinburg, November 6-8

Amy Hinote -
The Vacation Rental Housekeeping Professionals Annual Conference and VRM Intel Live! are joining together in Gatlinburg, Tennessee, November 6-8, to host a special vacation...
Sponsor News

[Free Webinar] 8/24 The Secret Season: Your Advertising Playbook for Turning On Your Off Season

Amy Hinote -
After a whirlwind summer, you’re likely running on fumes and the idea of promoting your off season may seem like a daunting task with...
Marketing

Discrimination: An Old Problem For A Young Industry

VRM Intel Staff -
I literally could not believe the words. These were my friends. Good friends. Not racist people… Or, so I thought. “I’m not racist, but I...
Marketing

Be Wise and Optimize!

VRM Intel Staff -
We all know how powerful images and rich media are for travel and hospitality marketing. Website visitors should emotionally connect with your brand and...
Marketing

How To Do “Retargeting” The Right Way

VRM Intel Staff -
Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same...
Marketing

Pay-Per-Click Marketing: How to Know If It’s Right for Your VRM Business

VRM Intel Staff -
So you’re thinking about entering the world of pay-per-click (PPC) marketing. You’ve talked to friends, fellow vacation rental professionals, and maybe even some marketers,...
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Marketing

5 Pro Tips to Maximize Your Email Marketing

VRM Intel Staff -
Effective email marketing is a cash machine that can help you print money at the precise moment your company most needs it. However, for...
Marketing

PR Example: Educating homeowners and pushing back on OTAs

Amy Hinote -
The following article was printed on June 17 in Nova Scotia's Chronical Herald, features Jayne McCaw, owner of Jayne’s Cottages in Ontario, and provides...
Latest News

Mother-Daughter Teams in the Vacation Rental Industry Who are Leading the Way

Amy Hinote -
In honor of Mother’s Day, we reached out to three vacation rental management companies owned and operated by mother-daughter teams who are helping to...
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