Thursday, December 4, 2025
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Marketing

The Science of Why Tourists Don’t Care About Your Slogan

Jenn Barbee -
(And why the ones that work are chemically engineered, not cleverly worded.) Let’s start with the uncomfortable truth: Tourists don’t care about your slogan because...
Marketing

Congratulations on Your Throw Pillows (Now Let’s Build a Brand)

Jenn Barbee -
You’ve nailed the aesthetic. Your photos look great. Your linens are crisp. You’ve got a charming local coffee setup that says, “I care.” But here’s...
Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

5 Steps to Clean Up and Organize Your Vacation Rental Website

Marshall Morrow -
Vacation rental managers have a lot on their plates. Outdated website content and overall “website cleanliness” is often something VRMs know they need to...
Latest News

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Business

Inhabit IQ Appoints New Leader for Digital Marketing Services Group

Inhabit IQ -
Dawn Yeskulsky to expand services and build on the company’s legacy of customer-focused results. Inhabit IQ®, a unique collective of tech-forward products serving the residential,...
Business

Clark Twiddy: Understanding The Future Of Dynamic Pricing

Clark Twiddy -
Original Article Posted by Forbes and written by Clark Twiddy, the President of Twiddy & Company, a hospitality and asset management firm along North Carolina's...
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Marketing

Webinar: Optimizing Your Listings and Pricing on VRBO and Expedia

VRM Intel Staff -
In the never-ending battle for winning online bookings, OTAs and major hotel brands have become even more innovative in winning their share of vacation...
Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Sponsor News

Finding Better Property Management Software Solutions in the Vacation Rental Business with LMPM

Park Brady -
When I first got started with the vacation rental industry in the mid-1980s, the landscape was fundamentally different. There was no internet or software...
Marketing

Dream Kitchens Sell: How Kitchens Define the Character of Vacation Rentals

Amy Hinote -
Travelers are approaching staying in a vacation home in a whole new way. Years ago, vacation rental travelers prioritized the destination and cared little...
Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Business

Know Before You Grow: Measuring Homeowner Satisfaction before Growing Inventory

Amy Hinote -
As competition heats up for supply, vacation rental managers are investing heavily in homeowner acquisition. Throughout the industry, our mantra is “This industry is...
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Business

YOUR Memory Factory: Creating Lifetime Memories for Guests with those They Cherish Most

Doug Kennedy -
Instead of manufacturing a physical product, your factories create something more important to most humans—lifetime memories with those they cherish most. Recently, while presenting hospitality...
Business

2021 Summer Review: Leisure Vacation Rentals Surpass Expectations

Melanie Brown -
For many US vacation rental homeowners and managers, the 2021 summer season was likely the most profitable they have ever experienced. Although 2020’s summer...
Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -
Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...
Business

Why Your Business Should Have an In-House Information Technology Leader at the Table

Wendy Glover -
Technology growth and consolidation in the vacation rental industry have exploded over the past five years. In a market where there were only five...
Business

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

Wendell Lansford -
What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...
Business

3rd Annual Vacation Rental Data and Revenue Management Conference: Session Descriptions by Time (Data, Revenue Management, Marketing, and Executive)

Amy Hinote -
3rd Annual Vacation Rental DARM Conference (vrdarm.com) August 16 - 18, 2021 Francis Marion Hotel, Charleston, SC  Click here for a printable PDF on the DARM...
Business

New Vacation Rental Data Standards in a Post-Pandemic World

Melanie Brown -
Experts in many fields, from economics to health care, have referred to COVID-19 as an accelerator that escalated shifts in societal behavior. The pandemic...
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Business

Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18

Amy Hinote -
Professional vacation rental marketers looking to the future are predicting a rapidly changing competitive landscape. After hearing from these executives, a substantive marketing track...
Business

OTAs: The End of Property Management as We Know It

Alex Nigg -
  A $70 Billion Difference  A manager at one of the three big global listing platforms recently told me, “There is no doubt that rent-by-owner has...
Business

Helping Your Guests Create Memories that Matter One Experience at a Time

Chris Taylor -
A guest’s memories of a vacation can be different from their true experience and are sometimes shaped by a single event. That is why...
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