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Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
Marketing

How to Use Website Traffic to Gauge Demand for Your Market

Justin Jones -
Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing, and so much more. It is so...
Marketing

Abandoned Bookings: Are PMs Losing Potential Customers during the Checkout Process?

Paul Hanak -
Cart abandonment. Such an ominous term. No company can really and truly get in the mind of consumers during their shopping experience. Amazon isn’t...
Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Technology

So Much Data, So Little Time: Using Data to Drive Bookings

Jinnie Templin -
As a professional vacation rental manager, you likely have a multitude of data at your fingertips. But with so much data available, how do...
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Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Education

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

Alexa Nota -
After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...
Marketing

Blue Tent Marketing’s Chris Swain talks Google Analytics

VRM Intel Staff -
Chris Swain shares the top takeaways from the 2012 Google Analytics Summit We recently returned from the annual Google Analytics Summit 2012 at the Computer...

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