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Marketing

Are You Ready to Ride the Wave to Becoming a 2021 Social Media Game Changer?

Toni Henry -
In the world of fast-paced social media and slow-going fact-checking, posts that best drive customers may not be the ones that feature the best...
News

Google Adds Vacation Rentals to Hotel Search

Amy Hinote -
Google has officially jumped into the vacation rental industry, leading to both excitement and trepidation among rental providers. To be quite candid, much is unknown....
News

HomeAway Software Trends Report Reveals What Vacation Rental Managers Need to Know in 2019

Amy Hinote -
Over the past two years, the vacation rental industry has continued to evolve rapidly. HomeAway Software recently published its 2019 US Vacation Rental Trends...
Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Latest News

The Opportunities In Between: Capturing the Niche Markets Others Don’t

Alexa Nota -
There’s an old Irish blessing that goes, “May the holes in your net be no larger than the fish in it” (or so the...
Education

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions

Alexa Nota -
Although the Second Annual #BookDirect Guest Education Day is winding to a close, vacation rental managers, homeowners, and industry influencers are keeping the discussion...
Education

Continuous Learning: Knowledge is the Key to Business Success 

Heather Bayer -
“What’s the point of learning about crypto-currency? It will never affect me.” That was my sister’s response when I told her I was researching distributed...
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Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -
The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...
Marketing

Trip Consideration: Facebook’s New Advertising Feature

Lela Newell -
Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once targeted potential customers based on audience demographics,...
Regulations

A Case for Vacation Rental Advocacy: The direct impact of local regulations

Philip Minardi -
It wasn’t his story that shook me. It was the way he fought back the tears. On any given night, the US government and public...
Marketing

Vacation Rental Shopping 101: How to Book a Vacation Home Directly with the Manager or Owner

Amy Hinote -
The word is out. Airbnb, VRBO.com, HomeAway, and TripAdvisor charge fees to consumers. Unlike in the hotel industry, where the booking fees are passed on...
Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...

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