Thursday, December 4, 2025
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Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

Scrubbing Email Lists: Keeping Your Email Subscriber List Healthy

Jennifer Perez -
The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber list is one of its most valuable...
Education

Email Overload: Train Your Vacation Rental Team to Overcome Flooded Inboxes

Doug Kennedy -
Not so long ago in the lodging business, a long meeting or a day off would mean returning to a stack of handwritten notes...
Marketing

Is Texting the New Email for Vacation Rental Managers? Giving Great Service While Texting 

Ali Cammelletti -
Communication via texting is rapidly increasing as we all see every day. Now when I dine out at a restaurant and I am waiting for a table,...
Service

Helping Guests Survive Vacation Brain

Tyann Marcink -
“I can’t get in. The door won’t unlock.” “Did you turn the deadbolt after entering your code?” “No…I have to turn the deadbolt?” <Head slap> And another documented...
Service

7 Trainer Tips on Using Technology for Authentic Guest Engagement 

Doug Kennedy -
When vacation rental (VR) managers walk down the aisles of industry trade shows, such as VRM Intel Live! or VRMA’s annual and regional conferences, they are sure to encounter vendor partners offering...
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Marketing

Increase your Revenue with Lifecycle Marketing

VRM Intel Staff -
Lifecycle Marketing is the practice of communicating relevant information with prospects and customers according to their behavior or interaction with your business with the...
Marketing

Email Subject Lines: 8 Tips for Getting your Emails Opened

VRM Intel Staff -
By Amy Hinote, NAVIS The Subject line of your email campaign is the first thing your reader sees and can mean the difference between being...
Marketing

Navis shares thoughts on email v. direct mail

VRM Intel Staff -
Navis Technologies's Bill Schlosser's To Mail or Email? That is the Question addresses the effectiveness of email and direct mail marketing campaigns. To Mail or...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...