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Staying Focused in the Off-Season: Digital Marketing Strategies that Will Bring More Bookings for Less Spend

Bluetent Staff -
The vacation rental industry’s record-setting summer has come to a close, and 2021's fall “off-season” promises to be just as unprecedented–and likely more unpredictable–as...
Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Business

Simon Lehmann and Nicolas Galantini: Harnessing Industry Recovery

Simon Lehmann -
After 19 months of an unprecedented global pandemic, the travel industry—as a whole—has deeply suffered. However, recoveries across the travel industry have not all...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
Business

Professionalizing Rental Operations in Travel’s New Landscape

Jeremiah Gall -
Roughly six months ago, I wrote for VRM Intel from quarantine in Pawleys Island, South Carolina. The article offered predictions on how the pandemic...
Marketing

Overcome Direct Booking Obstacles with a Best-In-Class Booking Engine

Jennifer Perez -
Your booking engine is the beating heart of your vacation rental website. Simply put, it’s the foundation that supports the success of your online...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
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Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Latest News

Niche Vacation Rental Listing Sites

Alexa Nota -
As a landslide of new technology and OTA expansion barrels down the slopes of the vacation rental industry, some opportunities for growth become buried...
Education

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions

Alexa Nota -
Although the Second Annual #BookDirect Guest Education Day is winding to a close, vacation rental managers, homeowners, and industry influencers are keeping the discussion...
Marketing

Vacation Rental Marketing: The Book Direct Blueprint

Alan Egan -
Reinventing The Wheel #bookdirect day won't bring you direct bookings - This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to...
Latest News

Property Managers Discuss Their OTA Distribution Strategies

Alexa Nota -
Strategic distribution has become one of the hottest topics in the vacation rental industry. As the speed of OTA technology and policy changes increases,...
Latest News

Vince Perez: The Rise of Direct Bookings in the Vacation Rental Industry

Vince Perez -
In the past few months, I have had the privilege of sitting on industry panels with some very smart people who represent different approaches...
Latest News

How Hotels Push Direct Bookings and Seek OTA Independence

Alexa Nota -
As property managers and homeowners rally to promote direct bookings and build OTA independence, so too are the vacation rental industry's comrades in the...
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Marketing

What Vacation Rentals Can Learn from the OTA Wars

Amber Mayer -
Is there any end in sight to the booking battle between hotels and OTAs? Can we at least expect a change in terminology so...
Latest News

HomeAway is trying to remove your property name. Here’s why you can’t let them.

VRM Intel Staff -
"Listing Title; can you omit the name of the villa?" The quote above is part of a recent email correspondence from HomeAway. The full transcription...

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