Examining how VRM’s can get the most return for their investment in growth Warning. Spoilers ahead. In 2001, Billy Beane, the GM of the Oakland Athletics...

Business

Clark Twiddy: Understanding The Future Of Dynamic Pricing

Clark Twiddy -

Original Article Posted by Forbes and written by Clark Twiddy, the President of Twiddy & Company, a hospitality and asset management firm along North Carolina's...

Business

Former Expedia and Airbnb Exec Shaun Stewart Shares Insight at Data and Revenue Management Conference

Amy Hinote -

In a keynote presentation at the 3rd Annual Vacation Rental Data and Revenue Management (DARM) Conference last month, Shaun Stewart discussed the recent “seismic...

Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -

Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...

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Business

Upcoming battleground puts a spotlight on revenue management technology in the short-term rental sector

Amy Hinote -

Over the last two years, the short-term rental (STR) industry has exploded with increased consumer demand and a large amount of media attention resulting...

Business

3rd Annual Vacation Rental Data and Revenue Management Conference: Session Descriptions by Time (Data, Revenue Management, Marketing, and Executive)

Amy Hinote -

3rd Annual Vacation Rental DARM Conference (vrdarm.com) August 16 - 18, 2021 Francis Marion Hotel, Charleston, SC Click here for a printable PDF on the DARM...

Business

New Vacation Rental Data Standards in a Post-Pandemic World

Melanie Brown -

Experts in many fields, from economics to health care, have referred to COVID-19 as an accelerator that escalated shifts in societal behavior. The pandemic...

Business

Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18

Amy Hinote -

Professional vacation rental marketers looking to the future are predicting a rapidly changing competitive landscape. After hearing from these executives, a substantive marketing track...

Business

Piecing Together Technology Systems to Execute Revenue Management Strategies

Emily Pattillo -

In business and life in general, they say to avoid extremes. Make a solid plan, make corrective adjustments, but stay the course and “fly...

Business

Staffing: Internal vs. External Field Teams

Paul Bergeron -

Few would argue against the statement that a vacation rental operator’s most critical function is handled by the cleaning and maintenance teams. What can...

Business

Exploring the Regulatory Landscape

Paul Bergeron -

As the industry pushes for higher-quality service, guest expectations aren’t the only driving force for operational excellence -- state and local regulators are closely...

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Sponsor News

Key Data Acquires Pre-Market Startup Demand IQ to Add Demand Data to its Booking Data

Amy Hinote -

Key Data has acquired DemandIQ, a technology product designed to capture real-time, forward-looking traveler demand data. Demand IQ was founded in 2020 by Amber...

Business

Fact or Fiction? Mythbusting Hot Vacation Rental Trends

Jason Sprenkle -

Last year was disruptive to our sense of normalcy in so many ways, and the typical trends and patterns we’ve come to count on...

Marketing

How to Use Website Traffic to Gauge Demand for Your Market

Justin Jones -

Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing, and so much more. It is so...

Marketing

Fast-Paced Revenue Management: The 10-Minute, $10,000 Mistake

Heather Richer -

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller Classic movie. Basic...

Marketing

Managing Profit, Not Just Revenue

Andrew McConnell -

The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the vacation rental industry in 2020. After DARM’s incredibly...

News

Mid-Term Stays: Adjusting Rates to Accommodate Longer Stays

Anurag Verma -

Some History While extended stays or mid-term stays (these go by many names) have been a hot topic recently, they have a rich history of...

Marketing

You Are Your Best Revenue Manager

Ryan Saylor -

If there is one thing to take away from VRM Intel’s 2020 Vacation Rental Data and Revenue Management conference, it is that there is...

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Business

Selling Your Business? Know Your Tech Stuff!

Wendy Glover -

For any vacation rental company considering selling, there are many areas of preparation needed to realize a successful sales process. This article will discuss...

Business

Dynamic Pricing: To Adjust Rates or Not to Adjust Rates

Cliff Johnson -

We just had an excellent and lively discussion at the Data and Revenue Management (DARM) conference hosted by VRM Intel last week about what...

Marketing

Data-Driven Customer Segmentation

Melanie Brown -

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...

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