Yahoo and Tnooz team up to reveal research + innovative marketing tactics.
What are key data insights behind online booking conversions? How can new digital advertising solutions like native advertising and content marketing drive travel consumers through the purchase funnel?
Join Tnooz and Yahoo Travel for our FREE webinar and learn the details.
During this 60-minute session, Yahoo research and media product experts will share consumer travel research conducted in partnership with Compete, plus innovative media tactics based on those findings, including:
● Online behavior of travel bookers prior to purchase that can inform travel brands’ marketing strategies
● Consumer activity through the purchase funnel when shopping for top airline and hotel brands
● Digital advertising, especially native advertising and content marketing, on sites such as the new Yahoo Travel digital magazine
Panelists for the webinar are:
● Melissa Bahadur, Yahoo, senior manager, strategic research & insights
● Tenni Theurer, Yahoo, senior director, product management for commerce
● Kevin May, Tnooz, editor & moderator
● Gene Quinn, Tnooz, CEO & producer
Register for the webinar at https://www4.gotomeeting.com/register/154122759
