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Marketing

Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -
As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...
Latest News

Barron’s: Airbnb Set to Price December 9 and Trade December 10

Amy Hinote -
According to Barron's, “Airbnb is scheduled to price its initial public offering on Dec. 9 and trade Dec. 10, three people familiar with the situation...
Business

Strategic Forecasting Beyond 2021: Are Vacation Rental Managers Changing Fast Enough?

Clark Twiddy -
“Plans are nothing. Planning is everything.” — D. D. Eisenhower In a year where just about every forecasting model fell flat on its face, as...
Marketing

The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

Jennifer Perez -
Ned Lucks, chief technology officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the...
Marketing

You Are Your Best Revenue Manager

Ryan Saylor -
If there is one thing to take away from VRM Intel’s 2020 Vacation Rental Data and Revenue Management conference, it is that there is...
Marketing

Building Your Vacation Rental Industry Brand

Amber Hurdle -
Building your brand can be a challenge in uncertain times, particularly when every week seems different, making it difficult to stand confidently by your...
Marketing

Data-Driven Customer Segmentation

Melanie Brown -
Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...
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Marketing

Repurposing Space: Broadening Your Vacation Rental’s Appeal

Amy Bradac -
Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue associated with working from home. Similar to the...
COVID-19

Tours and Activities: The Time is Coming for VRMs to Provide a Comprehensive Guest Experience

Matt Loney -
In life, the only constant is change. This year has seen disruptive changes and challenges for many, but none more so than the travel...
Latest News

Booking.com Affirms Commitment to Quality with Minimum Cleanliness Score Requirement

Amy Hinote -
For the last two years, Booking.com has been working steadily to ensure the quality of short-term and vacation rentals listed on its platform with...
Latest News

Airbnb is Finally Going Public: Takeaways for Property Managers from IPO Filing

Amy Hinote -
Airbnb filed for its long-awaited public offering on Monday, shedding light on its past performance and trajectory. According to its S-1, Airbnb has 4 million...
Marketing

Photos and Descriptions: How Best Practices Have Changed in 2020

Rebecca Lombardo -
An article titled “Being Extra-Ordinary” in the Summer 2020 issue of VRM Intel shared photographs of clean, open interiors with decluttered surfaces and white...
Marketing

Fernie Direct & StayFi

Arthur Colker -
At the 2019 VRMA International New Orleans, Ryland Nelson was looking for a solution that would take his direct booking strategy to the next...
Marketing

9 Key Revenue Management Basics

Lee Knauer -
The economic landscape for short-term and vacation rentals is swiftly changing, bringing new challenges each day. The industry experienced a screeching halt in demand...
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Business

Forecasting the Winter Season: Forces at Play in a Pandemic Economy

Insights Collective -
7 Key Drivers of Destination Travel Scenarios How can destination resorts plan and prepare for the upcoming Winter 2020/2021 season when there are so many...
COVID-19

Customers Behaving Badly: The Psychology of Changes in Guest Behavior

Paula Caballero -
After the flood of COVID-19 cancellations abated, property managers felt a renewed sense of hope as guests began to rebook vacation rentals destination by...
Education

Women Need to Raise Their Voices . . . Just A Thought

Zandra Wolfgram -
What is your story? What do you do? Who do you do it for? And how do you do it uniquely? These questions and more...
Marketing

A Room-by-Room Guide to Being Extra-Ordinary: Now may be the perfect time for vacation rentals to be a little “extra”

Amy Hinote -
photo credit: Stay In Tamarindo Vacation Rentals, Photos by TruPlace “She’s so extra!” Now that we’ve all been exposed to Netflix-driven multigenerational dramas, you’ve likely heard...
COVID-19

Vacation Rental Women Professional Development Series: Growing as a Thought Leader with Author and Speaker Amber Hurdle

Amy Hinote -
VRM Intel and the Vacation Rental Women's Summit are presenting a supplemental professional development series in partnership with author and speaker Amber Hurdle titled,...
Marketing

New Association for Vacation Rental Homeowners Launches This Week

Amy Hinote -
A new association for vacation rental owners, the Association for Short-Term Rental Homeowners (ASTRHO), is launching this week to “bring together like-minded individuals and...
Education

Hotel and Vacation Rental Experts Come Together to Discuss Revenue Management at Upcoming Forum

Amy Hinote -
For decades, the travel industry has bobbed in and out of speculative attempts toward what many believe to be an inevitable convergence of the...
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Latest News

Matt Landau Expands Footprint with New Podcast Featuring Dana Lubner and Sponsored by TRACK Software

Amy Hinote -
Matt Landau, founder of VRMB and host of the online series The Vacation Rental Show, is expanding his toolkit of resources for short-term rental companies...
COVID-19

Booking Pace Snapshots: Examining Year-over-Year Adjusted Occupancy Rates, March through July

Amy Hinote -
As the United States slowly awakened to the reality that COVID-19 was putting a halt on travel, Key Data Dashboard’s Melanie Brown and I...
COVID-19

Restoring Your Pricing Strategy

Kam Bain -
COVID-19 Road Map to Recovery Key Indicators Travel trends are changing daily as the world navigates through the COVID-19 crisis, especially in the vacation rental...
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