Thursday, December 4, 2025
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CATEGORY

Marketing

2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos

The past few years have been extremely tumultuous for ski destinations in the Western United States. COVID-19 regulations, changing traveler trends, and dependence on...

Using Airbnb For Bookings Just Got Even More Risky with New Refund Policy

Yesterday Airbnb announced a change to its refund policy that has the potential to be disruptive for professional vacation rental managers and homeowners, aka...

VRM Intel Live! Events Scheduled for Wilmington, Branson, and Breckenridge

It's time for VRM Intel to take a road trip! A lot has changed in the vacation rental industry in the last two years,...

The Rise of the Bespoke Experiences: New Challenges Bring Increased Opportunities for Revenue Managers

By Jordan Locke, Revenue Performance Manager for Vacation Rentals, Expedia Group “Prediction is very difficult, especially if it’s about the future.” —Niels Bohr (Nobel Prize...

5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters

It only takes listening to a couple of earnings calls from publicly traded hospitality companies to know how important direct bookings are to hotels,...

Inhabit IQ Appoints New Leader for Digital Marketing Services Group

Dawn Yeskulsky to expand services and build on the company’s legacy of customer-focused results. Inhabit IQ®, a unique collective of tech-forward products serving the residential,...

Exclusive: Vacasa CEO Matt Roberts discusses IPO on first day of trading

It’s official. Vacasa began trading today as a public company (NASDAQ: VCSA). The TPG-backed SPAC assigned Vacasa a total value of nearly $4 billion,...
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Webinar: Optimizing Your Listings and Pricing on VRBO and Expedia

In the never-ending battle for winning online bookings, OTAs and major hotel brands have become even more innovative in winning their share of vacation...

Attract More Qualified Leads into Your Existing Marketing System with Instagram

As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...

Dream Kitchens Sell: How Kitchens Define the Character of Vacation Rentals

Travelers are approaching staying in a vacation home in a whole new way. Years ago, vacation rental travelers prioritized the destination and cared little...

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...

Know Before You Grow: Measuring Homeowner Satisfaction before Growing Inventory

As competition heats up for supply, vacation rental managers are investing heavily in homeowner acquisition. Throughout the industry, our mantra is “This industry is...

YOUR Memory Factory: Creating Lifetime Memories for Guests with those They Cherish Most

Instead of manufacturing a physical product, your factories create something more important to most humans—lifetime memories with those they cherish most. Recently, while presenting hospitality...
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2021 Summer Review: Leisure Vacation Rentals Surpass Expectations

For many US vacation rental homeowners and managers, the 2021 summer season was likely the most profitable they have ever experienced. Although 2020’s summer...

Simon Lehmann and Nicolas Galantini: Harnessing Industry Recovery

After 19 months of an unprecedented global pandemic, the travel industry—as a whole—has deeply suffered. However, recoveries across the travel industry have not all...

Airbnb CEO Brian Chesky Predicts Travel Revolution: “Travel as we know it is never coming back.”

At this week’s Skift Global Forum, Airbnb cofounder and CEO Brian Chesky told an audience of travel providers that the world is experiencing a...

Skift Founder and CEO Rafat Ali Discusses Upcoming Skift Global Forum, Sep 21-23

Tuesday kicks off the annual Skift Global Forum at the TWA Hotel at New York’s JFK Airport, September 21 - 23. However, this year’s...

Former Expedia and Airbnb Exec Shaun Stewart Shares Insight at Data and Revenue Management Conference

In a keynote presentation at the 3rd Annual Vacation Rental Data and Revenue Management (DARM) Conference last month, Shaun Stewart discussed the recent “seismic...

Marketing Without Data is Like Boating Without A Motor

Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...

Upcoming battleground puts a spotlight on revenue management technology in the short-term rental sector

Over the last two years, the short-term rental (STR) industry has exploded with increased consumer demand and a large amount of media attention resulting...
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Why Your Business Should Have an In-House Information Technology Leader at the Table

Technology growth and consolidation in the vacation rental industry have exploded over the past five years. In a market where there were only five...

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...

3rd Annual Vacation Rental Data and Revenue Management Conference: Session Descriptions by Time (Data, Revenue Management, Marketing, and Executive)

3rd Annual Vacation Rental DARM Conference (vrdarm.com) August 16 - 18, 2021 Francis Marion Hotel, Charleston, SC  Click here for a printable PDF on the DARM...

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