The title above seems obvious to travelers and owner/managers in this great industry. As traveler ourselves, transparency is the minimum expectation we have when planning our family travel. So why do many business models in our industry depend on the lack of transparency?
As visibility in our industry continues to grow, it is the responsibility of every owner/manager to be transparent with the traveler. Many of you have experienced the traveler outrage when they discover they have been “had” by fees added to their bookings by the listing sites. Much like the weary traveler checking in to a hotel only to find out the guy next to him is paying much less for the same room.
Travelers are getting wise and they are finding our Brands despite the obstacles put in place. The greater concern for every owner/manager is the damage this is doing to our industry. Here is a clear example of how the lack of transparency negatively impacts our industry.