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LiveRez Teams Up with Blizzard Internet Marketing

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Dan Kline
Dan Kline
Dan Kline is a seasoned vacation rental and hospitality professional with over 20 years of experience in operations, marketing, product development and industry relations. Dan has a strong ability to foresee industry trends and has served on many advisory boards including; the Vacation Rental Managers Association Board of Directors, HomeAway Software for Professionals Advisory Board, Discover Vacation Homes, and the Central Florida Hotel and Lodging Association Board of Directors.

LiveRez Teams Up with Blizzard Internet Marketing to Offer Wider Range of Services to its Property Manager Partners

The partnership will allow the vacation rental software leader to quickly scale services to meet increasing demand

Eagle, IDย โ€“ย LiveRez.com, the most widely used cloud-based software for professional vacation rental managers, today announcedย that it has signed an agreement withย Blizzard Internet Marketingย to provide LiveRezโ€™s customers with a wide range of digital marketing services.

Based in Glenwood Springs, CO, Blizzard is a leading provider of online marketing services for professional vacation rental managers. As a preferred LiveRez industry partner, the company will become LiveRezโ€™s go-to recommendation for online marketing services for its rapidly growing base of customers (called partners).

โ€œWe carefully vet every single one of our preferred partners, and over the years weโ€™ve seen Blizzardโ€™s commitment to the long-term, sustainable success of professional managers,โ€ said Tina Upson, LiveRezโ€™s VP of Operations. โ€œAs weโ€™ve continued to grow, weโ€™ve had a huge influx of our property manager partners requesting additional online marketing services. Partnering with Blizzard will allow us to provide our users with these services at scale.โ€

Traditionally, LiveRez has accomodated its partnersโ€™ needs with its own in-house professional services team, but due to the increasing interest in additional marketing services Upson said the company knew it would need to find an industry partner to help meet the demand.

โ€œWith all the recent changes to the marketing landscape in our industry, weโ€™ve witnessed a fundamental shift in our partnersโ€™ marketing strategies, trending toward online marketing services focused on building a managerโ€™s brand and helping them secure more direct bookings,โ€ Upson said. โ€œBut, as a company hyper-focused on our usersโ€™ long-term success, we had to find a provider that shared our values.โ€

Upson noted the work that Blizzard has done for some of LiveRezโ€™s current partners as a big factor in the companyโ€™s decision, as well as Blizzardโ€™s ability to offer LiveRez partners a wide variety of services, including search engine optimization (โ€œSEOโ€), paid ad management, email marketing, social media, and content writing.

โ€œLiveRez is committed to the success of the professional managers using their property management software,โ€ said Susan Blizzard, CEO of Blizzard Internet Marketing. โ€œThat means having a solid online marketing presence. SEO and all other digital marketing strategies are constantly changing, and they are evolving even more rapidly now because of mobile devices. Blizzard has a team of experts specializing in each major area of online marketing, and weโ€™re excited for the opportunity to help LiveRezโ€™s partners further diversify their marketing portfolios and take their businesses to new levels.โ€

About LiveRez.com
LiveRez is the worldโ€™s most widely used software platform for marketing and managing vacation rental homes online. The LiveRez solution offers professional property managers all the tools they need to run their business in a single, cloud-based platform. And, the companyโ€™s unique โ€œpay-as-you-bookโ€ business model creates a mutually beneficial partnership between LiveRez and its vacation rental manager partners. This partnership fuels the companyโ€™s mission of continually developing and supporting cutting-edge solutions that empower independent property managers to compete in the rapidly evolving vacation rental space.

About Blizzard Internet Marketing
Specializing in the Vacation Rental Management industry, Blizzard Internet Marketing provides comprehensive online marketing services, employing a group of in-house experts in all areas of online marketing, including SEO, Pay-Per-Click, Email Marketing, Social Media, Local Search, Analytics, Usability and Website Services. Our experts regularly attend online marketing symposiums, ongoing education courses, and subscribe to all of the most highly relevant blogs for their area of expertise. In addition, we offer training and consultation to our clients through our services as well as holding in person Blizzard University Workshops about digital marketing techniques.

Contact:
Rob Holderness
Director of Marketing
(208) 639-6108
r.holderness@LiveRez.com

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