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Marketing

VRM Intel Staff -

Cabin fever is an inevitable result of the COVID-19 lockdowns—a good thing, of course, for owners of vacation rentals—but an attention-grabbing online presence is...

Business

One Size Doesn’t Fit All in Owner Acquisition

Heather Bayer -

Great homeowners are the foundation of every vacation rental management business, and each year, attracting them becomes more of a challenge. As OTAs increasingly...

Marketing

21 Jump Seat: Passenger or Pilot?

Andrew McConnell -

2021 Will Be the Year That Managers Stop Being Passengers and Start Piloting Their Own Marketing Futures The story of the past decade in vacation...

COVID-19

Marketers: Too Soon to Plan for 2022?

Amy Hinote -

In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations with strong drive-to markets, short periods of...

Business

Fact or Fiction? Mythbusting Hot Vacation Rental Trends

Jason Sprenkle -

Last year was disruptive to our sense of normalcy in so many ways, and the typical trends and patterns we’ve come to count on...

Business

Fast Growth at Homes & Villas by Marriott International

Amy Hinote -

Senior Director Travis Riner Shares Insight into Objectives, Growth, and Future Plans Marriott International jumped headfirst into the vacation rental industry in May 2019 with...

Latest News

Rented Launches New Automated Rate Tool for Vacation Rental Professionals

Amy Hinote -

Rented, a widely-used revenue management partner for vacation rental professionals, today announced the launch of Art, an Automated Rate Tool that helps property managers...

Business

Vrbo Is Performing Better Than Airbnb for Vacation Rental Managers, But Direct Booking Still Number One Revenue Source . . . By A Lot

Amy Hinote -

Is Airbnb the top booking source for vacation rental managers? Not by a long shot. Looking at $2.4 billion in 2020 rental revenue received by...

Education

4th Annual #BookDirect Guest Education Day Is February 3, 2021

Amy Hinote -

The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon. On February 3, 2021, short-term and vacation...

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COVID-19

Timing is Everything: The Impact of Seasonality on COVID Recovery for Southeast Destinations

Melanie Brown -

It’s easy to make blanket statements about vacation rental performance. Throughout this year, we’ve heard many of them: “Vacation rentals are doing well.” “Beach...

Marketing

Learn How You Can Unleash Your ‘Limitless Female Energy’ During VRM’s Thought Leadership Series Featuring Author/Speaker Amber Hurdle

Zandra Wolfgram -

Enrolling her audience in “You University” for the day, author/speaker/consultant Amber Hurdle urges nearly 300 attendees to self-reflect, saying, “Today, I want you to...

Marketing

How to Use Website Traffic to Gauge Demand for Your Market

Justin Jones -

Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing, and so much more. It is so...

Marketing

Elements of a Property Detail Page: How They Can Make or Break Your Bookings

Chris Johnson -

Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to your channel partners, are crucial aspects for...

COVID-19

Airbnb Goes Public. CEO Brian Chesky: “Travel is never going to look like it did in January”

Amy Hinote -

The day is finally here. Airbnb begins a new chapter in its story with today's Wall Street debut. Priced at $68 with a $47B...

Marketing

Fast-Paced Revenue Management: The 10-Minute, $10,000 Mistake

Heather Richer -

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller Classic movie. Basic...

Business

The Bright Spot in 2020 Travel: U.S. Vacation Rentals See Higher ADRs, Revenue, and Adj. Pd. Occupancy

Amy Hinote -

If there was a bright spot for travel in 2020, it was found in the vacation rental industry. US performance data provided today by Key...

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COVID-19

6 Takeaways from Vrbo’s 2021 Consumer Travel Trend Report

Zandra Wolfgram -

Vrbo has released its annual Trend Report using travel demand data to identify trends shaping travel for the upcoming year. Said Vrbo president Jeff Hurst,...

Marketing

Are You Ready to Ride the Wave to Becoming a 2021 Social Media Game Changer?

Toni Henry -

In the world of fast-paced social media and slow-going fact-checking, posts that best drive customers may not be the ones that feature the best...

Marketing

Managing Profit, Not Just Revenue

Andrew McConnell -

The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the vacation rental industry in 2020. After DARM’s incredibly...

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Marketing

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