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Business

How to Boost Owner Acquisition & Retention in Vacation Rentals

Paul Bergeron -
“With more competition in the market, acquiring and retaining owners is a large determinant of running a successful management business. It’s always a challenge...
Revenue Management

Using Purpose-Built Tools to Better Serve Your Vacation Rental Business

Paul Bergeron -
“The ecosystem of ancillary technology enables vacation rental managers to work more efficiently. Short-term rental managers have gravitated away from one-size-fits-all technology and rely...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
Business

Takeaways from Airbnb’s First Earnings Call as a Publicly Traded Company

Amy Hinote -
Yesterday, Airbnb held its first earnings call as a publicly traded company following the release of its Q4-2020 financials. For vacation rental managers listing...
Marketing

Photo Staging to Wow Renters

VRM Intel Staff -
Cabin fever is an inevitable result of the COVID-19 lockdowns—a good thing, of course, for owners of vacation rentals—but an attention-grabbing online presence is...
Business

One Size Doesn’t Fit All in Owner Acquisition

Heather Bayer -
Great homeowners are the foundation of every vacation rental management business, and each year, attracting them becomes more of a challenge. As OTAs increasingly...
Marketing

21 Jump Seat: Passenger or Pilot?

Andrew McConnell -
2021 Will Be the Year That Managers Stop Being Passengers and Start Piloting Their Own Marketing Futures The story of the past decade in vacation...
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COVID-19

Marketers: Too Soon to Plan for 2022?

Amy Hinote -
In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations with strong drive-to markets, short periods of...
Business

Fact or Fiction? Mythbusting Hot Vacation Rental Trends

Jason Sprenkle -
Last year was disruptive to our sense of normalcy in so many ways, and the typical trends and patterns we’ve come to count on...
Business

Fast Growth at Homes & Villas by Marriott International

Amy Hinote -
Senior Director Travis Riner Shares Insight into Objectives, Growth, and Future Plans Marriott International jumped headfirst into the vacation rental industry in May 2019 with...
Latest News

Expedia CEO Talks Vrbo: We ‘Removed Vrbo from Google’s Vacation Rental Meta Product’

Amy Hinote -
During today’s Expedia Group earnings call, CEO Peter Kern and CFO Eric Hart told its investors that Vrbo provided a bright spot for the...
Marketing

The Pace Report Is Dead

Amber Carpenter -
I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by a then-active vacation rental marketing leader. The...
Marketing

Stays Group Vacation Rental Network Opens SoutheastStays

Vince Perez -
The member driven marketplace is part of the largest cooperative network of independent vacation rental brands working together to drive the book direct initiatives...
Business

Rented joins Vacation Rental Women’s Summit as Presenting Sponsor

VRM Intel Staff -
With gratitude, we're excited to announce that our friends at Rented are joining VRM Intel as presenting sponsors for the upcoming 2021 Vacation Rental...
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COVID-19

Survey Shows 31% of Those Who Traveled after COVID-19 Stayed in a Short-term/Vacation Rental

Amy Hinote -
Last week, VRM Intel conducted a consumer survey through Google to get an idea about how many people traveled in 2020 after March (After...
Latest News

Rented Launches New Automated Rate Tool for Vacation Rental Professionals

Amy Hinote -
Rented, a widely-used revenue management partner for vacation rental professionals, today announced the launch of Art, an Automated Rate Tool that helps property managers...
Business

Vrbo Is Performing Better Than Airbnb for Vacation Rental Managers, But Direct Booking Still Number One Revenue Source . . . By A Lot

Amy Hinote -
Is Airbnb the top booking source for vacation rental managers? Not by a long shot. Looking at $2.4 billion in 2020 rental revenue received by...
Education

4th Annual #BookDirect Guest Education Day Is February 3, 2021

Amy Hinote -
The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon. On February 3, 2021, short-term and vacation...
COVID-19

Timing is Everything: The Impact of Seasonality on COVID Recovery for Southeast Destinations

Melanie Brown -
It’s easy to make blanket statements about vacation rental performance. Throughout this year, we’ve heard many of them: “Vacation rentals are doing well.” “Beach...
Marketing

Learn How You Can Unleash Your ‘Limitless Female Energy’ During VRM’s Thought Leadership Series Featuring Author/Speaker Amber Hurdle

Zandra Wolfgram -
Enrolling her audience in “You University” for the day, author/speaker/consultant Amber Hurdle urges nearly 300 attendees to self-reflect, saying, “Today, I want you to...
Marketing

How to Use Website Traffic to Gauge Demand for Your Market

Justin Jones -
Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing, and so much more. It is so...
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Marketing

Elements of a Property Detail Page: How They Can Make or Break Your Bookings

Chris Johnson -
Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to your channel partners, are crucial aspects for...
COVID-19

Airbnb Goes Public. CEO Brian Chesky: “Travel is never going to look like it did in January”

Amy Hinote -
The day is finally here. Airbnb begins a new chapter in its story with today's Wall Street debut. Priced at $68 with a $47B...
Marketing

Fast-Paced Revenue Management: The 10-Minute, $10,000 Mistake

Heather Richer -
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller   Classic movie. Basic...
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