Enrolling her audience in “You University” for the day, author/speaker/consultant Amber Hurdle urges nearly 300 attendees to self-reflect, saying, “Today, I want you to find your grit. Today, I want you to say, ‘This isn’t about self-promotion it is about stepping more into who I already am.’”
Her reason is simple: “The more people understand what you’re about and the value you add, the more opportunity you have to serve other people,” she explained.
The series of three consecutive 30-minute weekly sessions entitled Growing as a Thought Leader is now available on video.
Designed as a free supplemental professional development series launched recently by VRM Intel and the Vacation Rental Women’s Summit, the first session, Why Your Thoughts Are Needed in the Vacation Rental Industry: A Woman’s Guide to Thought Leadership, asks seemingly simple questions:
• What is your story?
• What do you do?
• Who do you do it for?
• And how do you do it uniquely?
In answering, vacation rental industry professionals can polish up their personal brands with pointers from Hurdle who challenges the group to unleash their “limitless female energy” in all they do.
Because she says, female silence speaks volumes.
“It’s quite a shame that most Thought Leadership is consequently male,” she taunts.
Before passing out “homework” and detailing how to create content in 24 hours, the author of The Bombshell Business Woman: How to Become a Bold, Brave Female Entrepreneur insisted there is one label more women should own — that of an expert.
“You have experience and I want you to bring that to the table,” she coaches.
Hurdle begins the second session How to Thrive in Change: Leading Through Dynamic Market Conditions by posing and then answering a key question:
Why does self-awareness matter?
“Only when we understand ourselves can we see and harvest the greatness in others,” she explains.
Hurdle centers this session around the stages of The Change Cycle®. The brainchild of Ann Salerno and Lillie Brock, The Change Cycle™ model depicts the six predictable and sequential stages of change.
She contends that understanding where we and our staff members are in the cycle says a lot about the strength of our businesses.
Hurdle shares ways to increase agility and flexibility to set us up for success (and sanity), saying, “Sisters, we need to buckle up for 2021 … COVID is still a thing and there are still economic conditions that shift things without notice.”
During the final session, Create Content Fast! The Quick and Easy Formula to Create Articles, Blog Posts, Social Media Posts, and More, Hurdle provides a step-by-step guide to produce months of content in a single day.
In this session, she provides tips to help us find the time to invest in our thought leadership without stressing other obligations. To become known as an expert by carefully curating a body of work that supports your expertise, just follow Hurdle’s three-step process:
“For each topic, state your expert opinion, back it up with three key relevant data and storytelling case studies and wrap up with a call to action,” she advises.
VRM Intel founder Amy Hinote, who launched the industry’s inaugural Vacation Rental Women’s Summit in 2019, developed the Thought Leadership series to create yet another forum to give voice to women in the vacation rental industry.
Plan to learn more from Hurdle (and other industry Thought Leaders) at the 2021 VRM Intel Women’s Conference Dec. 1-2, 2021 in New Orleans.
Hinote points to VRM Intel Magazine, VRMintel.com, SecondHomeHQ.com, and VRM Intel events, as “outlets for women in the industry to start sharing their experiences, show others how to avoid pitfalls, and provide information and insights that can help others improve their businesses and services.”
Are you interested in sharing your unique voice and experience with VRM Intel? Contact us at firstname.lastname@example.org.