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Customer Service for Vacation Rental Professionals

A Room-by-Room Guide to Being Extra-Ordinary: Now may be the perfect time for vacation rentals to be a little “extra”

A Room-by-Room Guide to Being Extra-Ordinary: Now may be the perfect time for vacation rentals to be a little “extra”
mm
Amy Hinote
October 7, 2020
photo credit: Stay In Tamarindo Vacation Rentals, Photos by TruPlace

“She’s so extra!”

Now that we’ve all been exposed to Netflix-driven multigenerational dramas, you’ve likely heard the term “extra” being used to describe someone who is over the top and maybe a little dramatic, doing more than the situation calls for. Urban Dictionary defines this Gen Z use of “extra” as “Doing the absolute damn most. For no reason.”

For vacation rental  managers determined to thrive amid the current challenges posed by COVID-19, finding ways to be a little extra isn’t such a bad thing.

In May, organizations (e.g., VRMA, Breezeway, AHLA, Vrbo, Airbnb, hoteliers, and property management companies) began publishing augmented cleaning guidelines to adapt to a changing world’s expectations for lodging safety and cleanliness. Although a handful of these guidelines are in themselves a little extra, the bulk of them are on point, and some are long overdue in the vacation rental industry. While individual homeowners may be a little slower at adapting to new protocols, professional vacation rental managers find themselves at a pivotal moment with a once-in-a-lifetime opportunity to come together as an industry and blow the socks off the hospitality sector.

Let’s take a look, room by room, at what is old, what is new, and what is extra.

 

It’s always a little fun to start in the bedroom.

 

Old

Aged, patterned sheets and bedspreads

Laundering bedding in the unit/home between stays

Small area rugs and excessive throw pillows

Ultra-dim lamps and lighting

Outlets hidden behind furniture

Unwashed extra blankets in closets

Homeowner items in unlocked closets or drawers

 

Walker Luxury Rentals, Photos by TruPlace

New

Professionally laundered bedding

Mattress and pillow protectors

Smart TVs with universal and disinfected remote control

Easy-access outlets

Professionally laundered extra blankets in closets

Clean closets with extra hangers

 

 

Walker Luxury Rentals, Photos by TruPlace

Extra

Bedside power stations for phones and tablets

Black-out window treatments

Upgraded and bright, tiered lighting

Matching clothes hangers

Triple sheeting

Hospitality blankets, comforters, duvets, and top covers for professional laundering

Pro Tip: We have been hearing from several PMs who are moving to hospitality blankets/covers/duvets that mills are overloaded with demand. If you are moving in this direction, order ASAP as many popular coverings are backordered for months. 

 

Creating a hospitality standard for vacation rental bathrooms

 

Old

Laundering towels in the unit/home between stays

Bathroom rugs

Old shower curtains and liners

Countertop accessories

Owner items in the cabinets, drawers, or linen closets

 

New

Anti-bacterial liquid soap and hand sanitizer

Augmented schedule for shower curtain liner replacement

Cleaning inside drawers and cabinets

Professionally laundered towels and bath mats

Newman Dailey Resort Properties, Photos by TruPlace

 

Walker Luxury Rentals, Photos by TruPlace

Extra

Professionally laundered shower curtains and liners

Branded hand sanitizer

Cleaning seal on toilet

Extra toilet paper

Makeup remover wipes

Pro Tip: Design-folding towels into shapes is a step that can be eliminated as it indicates to guests that more hands have been on the towel.

Walker Luxury Rentals, Photos by TruPlace

 

With more guests opting to cook instead of dining out, expect detailed reviews about the kitchen.

Old

Old and mismatched dinnerware and flatware

Scratched and foggy glasses

Charred, chipped, and scraped utensils, pots, and pans

Knives that don’t cut

Old coffee maker

Leftover canned goods, condiments, and spices

Cluttered surfaces

Dirty oven mitts and potholders

Pre-setting dining tables

 

New

Uncluttered and spotless surfaces

Matching and organized glassware, dishes, flatware, utensils, pots, and pans

Stored appliances (except coffee maker)

No food, condiments, or spices—unless provided in an amenity package or gift basket

Paper towels, dish soap, disposable sponge(s), dishwashing detergent, and hand sanitizer in an amenity package

Professionally laundered kitchen towels

Walker Luxury Rentals, Photos by TruPlace

 

Aspen Luxury Vacation Rentals, Photos by TruPlace

Extra

2-Way Brewer (Coffee Maker and Single-Serve Combo)

Packaged salt, pepper, and spices

Branded hand sanitizer

Standardized kitchen packages

 

Pro Tip: Homeowners have been notorious for sending old kitchen items to their vacation rentals as they replace things in their primary residences. This coronavirus challenge provides a unique opportunity to talk to owners about the importance of replacing kitchen items with new products.

Pro Tip: Wholesale potholders are priced under .30/piece. In-house housekeeping teams can have these on hand to replace as needed.

Pro Tip: VRMs that standardize kitchen packages easily replace items as needed when all properties have the same glassware, flatware, dinnerware, utensils, pots, and pans. These companies’ cleaners count the items as part of their checklist, report what is missing, and the inspector replaces. There is an additional benefit in housekeepers spotting problem areas in cabinets and drawers when counting.

 

Living rooms and common areas hold hidden challenges. Eliminate as many hurdles as possible.

 

Old

Small Area Rugs

Clutter and over-accessorizing

Excessive throw pillows

Multiple remote controls

Toys and games (If you keep them, you have to clean and organize them.)

Guestbooks . . . maybe

Note: I read the guestbook in every rental I have stayed in as it offers a special connection and a glimpse into the lives of the people who have stayed there before, and have often dreamed of writing a book based on the guestbook stories of families who have stayed in the same vacation home. I hope that creative VRMs go beyond online reviews and find a way to reimagine guestbooks in a germ-free way. We are going to crave connection more and more, and there is an extra idea for guestbooks waiting to happen.

 

Vacation Homes of Hilton Head, Photos by TruPlace

New

Fewer small accessories. Think large utilitarian—and easy to clean—accessories instead (e.g., trays, large bowls, game boards)

Professionally laundered and packaged sleeper sofa bedding

Cleaning under furniture and under cushions

Universal and disinfected remote control

Higher frequency fan cleaning and air filter replacement

VRMA Guideline:

“Using a pressurized pump sprayer to distribute a sanitizing product across all soft surfaces is best.” And “Use disinfecting products on all major surfaces and pay attention to all high-touch areas, including door knobs (inside and out), lockboxes or electronics lock panels, elevator buttons, stair railings, telephones, light switches, remote controls, arms of chairs, refrigerator door handles, sliding door handles, toilets, faucets and knobs, clothes hangers, touch screens, and play sets/toys, to name a few.”

Vacation Homes of Hilton Head, Photos by TruPlace

Extra

Performance-fabric upholstery, slipcovers, and pillow covers

Smart TVs with at least one streaming service account like Hulu or Netflix

Power stations and Hybrid USB/conventional outlets

 

Resources for hospitality guidelines:

Breezeway: breezeway.io/standards

VRMA: vrma.org/page/covid19

AHLA: ahla.com/safestay

Special thanks to Breezeway CEO Jeremy Gall and TruPlace founders Suzi and Bob Cusack

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Customer Service for Vacation Rental Professionals
October 7, 2020
mm
Amy Hinote @vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Related ItemsaccessoriesbathroombedroomCleaningFeaturedinkitchenlinensliving roomoutremodelingshort-term rentalVacation rentals

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