Thursday, December 4, 2025
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Amber Carpenter

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Amber Leto Carpenter has been part of the vacation rental industry since 2003. With an early start in the operations and owner relations side of the business, she has spent most of her career on the technology side of the industry. In the last decade, Amber built and sold a web marketing company to Instant Software (now HomeAway Software), she was the VP of eCommerce for Wyndham Vacation Rentals, the Chief Marketing Officer of The St. Joe Company, and most recently was the VP of Product for NAVIS before transitioning back to consulting with global hospitality software teams and tech-enabled vacation rental companies in early 2019.

The Pace Report Is Dead

I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by a then-active vacation rental marketing leader. The...

Airbnb demonstrates lack of strategic thinking in response to COVID-19

Only time will tell how the industry will assimilate the behavior of Airbnb during the COVID-19 pandemic. As the youngest major OTA at the...

Airbnb changes “Extenuating Circumstances” cancellation policy to override managers and hosts

Today will mark the moment that we all realized that we were living in a world of complacency. We have become so enamored with...

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...

Measure what Matters: Analytics Planning for 2020

We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...

The Evolution of Property Management Software by Amber Leto

I’m ashamed (or maybe proud?) to admit it, but I’ve been around the property management industry long enough to remember the magic of “ONLV”—the...

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