All Star Vacation Homes -San Diego is born with All Star Vacation Home’s expansion into SoCal. Outgoing VRMA President Steve Trover, CEO of All Star Vacation Homes, and incoming VRMA President Heather Weiermann*, CEO of Southern California Vacation Rentals, join forces in expansion.
All Star Enters the California Market with Acquisition of Southern California Vacation Rentals in La Jolla
CELEBRATION, Fla., Nov. 7, 2013 /PRNewswire/ — All Star Vacation Homes announces expansion into Southern California with the acquisition of Southern California Vacation Rentals. All Star Vacation Homes, that expanded operations into Captiva and Sanibel Island, Fla. in 2012, has a long-established history in the competitive Orlando, Fla. market. In its 16 years as a professional management company, All Star has emerged as an innovative visionary in the vacation rental industry. 
Southern California Vacation Rentals was established in 1999 by Heather Weiermann, and over the past 15 years has built a solid reputation in the La Jolla and Southern California area. All Star Vacation Homes – San Diego (www.allstarvacationhomes.com/san-diego/) will launch with an inventory of luxury vacation homes in the La Jolla / San Diego market through the acquisition.
“We have always put an emphasis on improving our services to accommodate the preferences of our guests,” said All Star Vacation Homes CEO, Steve Trover. “We have surveyed the guests who have been staying in our vacation homes in Orlando since 1998, and, in an overwhelming response, have continued to request California as a western U.S. destination. The La Jolla and San Diego destinations fulfill our ongoing commitment to our guests and are a good fit for expanding the All Star brand on the west coast.”
“Heather has built a strong business in Southern California and has placed a focus on quality of product and service. We look forward to utilizing her knowledge, skills and expertise to collectively grow this market together.”
Weiermann will continue to lead operations in the Southern California area as Chief Operating Officer, California for All Star Vacation Homes.
“All Star Vacation Homes sets the highest standards in our industry,” said Weiermann. “I am thrilled to be joining this team and working together to further advance the professionalism of our industry.”
About All Star Vacation Homes
All Star Vacation Homes brings its passion for high standards and hospitality to elevate the vacation home industry to new levels. Since it was established in 1998, All Star has set a solid foundation in the competitive Orlando landscape and has emerged as a market leader. As the company expands this success into other high demand travel destinations, All Star implements its unique formula of Personalized Service, Quality Home Care, Proven Marketing, Strategic Location and Guest-Influenced Experience to fulfill its vision of creating a vacation home experience like no other.
All Star provides professional management and hospitality services for vacation rental homes, condos and town homes in Kissimmee/Orlando, Fla., Sanibel Island/Captiva, Fla. and San Diego, Calif. For more information, visit www.AllStarVacationHomes.com or call 1-800-396-1173.
*Update: As of 11/26/2013, Heather Weiermann no longer serves as VRMA President. Ben Edwards of Weatherby Consulting and Newman-Dailey Resort Properties, Inc. was named the 2014 president of the VRMA by the Board of Directors.
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