Big data is a collection of data from traditional and digital sources inside and outside your company that represent a source for ongoing discovery and analysis. The slideshow below is from a session presented at HomeAway’s RezFest 2103 which talks about how big data affects vacation rental managers and how property managers can utilize data to increase thier revenue and inventory.
Once you start tackling vacation rental data,
•You’ll learn what you don’t know
•You’ll likely be proven wrong on some paradigms you have held close
•You’ll be inspired to take steps to resolve any problems.
•You can use the insights to improve your customer engagement and homeowner acquisition strategies
•You will add more value to both your offline and online interactions.
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