All posts tagged "marketing"

A guest’s memories of a vacation can be different from their true experience and are sometimes shaped...

When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over....

The excited family pulls up to their rental home for a highly anticipated week of vacation. Everyone...

For years now, vacation rental companies have been fighting desperately to win back market share from third...

Scrolling through online vacation rental marketing and management forums will quickly reveal the story of what many...

The 2021 Vacation Rental Data and Revenue Management Conference—presented by Key Data, PriceLabs, and VRM Intel—at the...

“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many...

This past February, I pulled into the driveway of my Orlando vacation rental around 9:00 p.m. on...

For a vacation rental manager, adding inventory is the best way to grow the value of your...

The 2021 Spring-Summer VRM Intel Magazine is here, and this issue is packed with articles for vacation...

Property and guest safety are foundational to delivering five-star guest experiences. The pandemic has made this clearer...

There’s a push-pull situation emerging in vacation home rentals where operators must determine the right balance between...

If it’s possible to find a silver lining in the cloud that was 2020, the resilience of...

Yesterday, Airbnb held its first earnings call as a publicly traded company following the release of its...

Cabin fever is an inevitable result of the COVID-19 lockdowns—a good thing, of course, for owners of...

2021 Will Be the Year That Managers Stop Being Passengers and Start Piloting Their Own Marketing Futures...

In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations...

Senior Director Travis Riner Shares Insight into Objectives, Growth, and Future Plans Marriott International jumped headfirst into...

During today’s Expedia Group earnings call, CEO Peter Kern and CFO Eric Hart told its investors that...

I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by...

The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon....

Happy New Year is probably the most underrated three words of the year, maybe the decade, okay,...

Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing,...

Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to...