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Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Business

Reinventing Your Business’ Front Line for a Better Guest Experience

Steve Trover -
The excited family pulls up to their rental home for a highly anticipated week of vacation. Everyone jumps out of the vehicle, and they...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
Business

Is Influencer Marketing the Right Tactic for Your Vacation Rental Business?

Jodi Bourne -
Scrolling through online vacation rental marketing and management forums will quickly reveal the story of what many professional owners and property managers think of...
Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Business

Property Management Newcomer Casiola: How their Fresh Look at the Industry is Making them Successful

Amy Hinote -
This past February, I pulled into the driveway of my Orlando vacation rental around 9:00 p.m. on a Saturday night. It’s always unsettling to...
Marketing

Need More Properties to Rent Out? Now Is The Time to Grow Your Vacation Rental Business

Brooke Pfautz -
For a vacation rental manager, adding inventory is the best way to grow the value of your business.   The demand for vacation rentals is at...
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Business

2021’s Latest Issue of VRM Intel Magazine is Here

Amy Hinote -
The 2021 Spring-Summer VRM Intel Magazine is here, and this issue is packed with articles for vacation rental professionals about staffing, marketing, business, technology,...
Business

Implications of Safety on Guests, Insurance, and Regulation

Paul Bergeron -
Property and guest safety are foundational to delivering five-star guest experiences. The pandemic has made this clearer than ever for operators and their guests.  In...
Business

Property Managers as Hospitality Providers and the Future of Service

Paul Bergeron -
There’s a push-pull situation emerging in vacation home rentals where operators must determine the right balance between how much touch-free service they can or...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
Business

Takeaways from Airbnb’s First Earnings Call as a Publicly Traded Company

Amy Hinote -
Yesterday, Airbnb held its first earnings call as a publicly traded company following the release of its Q4-2020 financials. For vacation rental managers listing...
Marketing

Photo Staging to Wow Renters

VRM Intel Staff -
Cabin fever is an inevitable result of the COVID-19 lockdowns—a good thing, of course, for owners of vacation rentals—but an attention-grabbing online presence is...
Marketing

21 Jump Seat: Passenger or Pilot?

Andrew McConnell -
2021 Will Be the Year That Managers Stop Being Passengers and Start Piloting Their Own Marketing Futures The story of the past decade in vacation...
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COVID-19

Marketers: Too Soon to Plan for 2022?

Amy Hinote -
In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations with strong drive-to markets, short periods of...
Business

Fast Growth at Homes & Villas by Marriott International

Amy Hinote -
Senior Director Travis Riner Shares Insight into Objectives, Growth, and Future Plans Marriott International jumped headfirst into the vacation rental industry in May 2019 with...
Latest News

Expedia CEO Talks Vrbo: We ‘Removed Vrbo from Google’s Vacation Rental Meta Product’

Amy Hinote -
During today’s Expedia Group earnings call, CEO Peter Kern and CFO Eric Hart told its investors that Vrbo provided a bright spot for the...
Marketing

The Pace Report Is Dead

Amber Carpenter -
I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by a then-active vacation rental marketing leader. The...
Education

4th Annual #BookDirect Guest Education Day Is February 3, 2021

Amy Hinote -
The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon. On February 3, 2021, short-term and vacation...
VRM Intel News

VRM Intel Brings You A Top 10 Look Back List of 2020 Stories

Zandra Wolfgram -
Happy New Year is probably the most underrated three words of the year, maybe the decade, okay, the century. Everyone embraced 2020 with high hopes....
Marketing

How to Use Website Traffic to Gauge Demand for Your Market

Justin Jones -
Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing, and so much more. It is so...
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Marketing

Elements of a Property Detail Page: How They Can Make or Break Your Bookings

Chris Johnson -
Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to your channel partners, are crucial aspects for...
Marketing

Fast-Paced Revenue Management: The 10-Minute, $10,000 Mistake

Heather Richer -
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller   Classic movie. Basic...
Marketing

Managing Profit, Not Just Revenue

Andrew McConnell -
The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the vacation rental industry in 2020. After DARM’s incredibly...
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